The Apprentice

THE APPRENTICE


Foreword


The Lord was with Joseph and he prospered, and he lived in the house of his Egyptian master. When his master saw that the Lord was with him and that the Lord gave him success in everything he did, Joseph found favor in his eyes and became his attendant. Potiphar put him in charge of his household, and he entrusted to his care everything he owned. From the time he put him in charge of his household and of all that he owned, the Lord blessed the household of the Egyptian because of Joseph. The blessing of the Lord was on everything Potiphar had, both in the house and in the field. So he left in Joseph’s care everything he had; with Joseph in charge, he did not concern himself with anything except the food he ate (Genesis 39:2-6).


 


Potiphar saw the blessing in Joseph’s life and it convinced him to put his whole household in Joseph’s hands. He saw that everything he put under Joseph’s authority multiplied and prospered. Potiphar entrusted everything he had to Joseph’s care. Eventually, he did not even know how much money he had anymore. God’s blessing on Joseph was making Potiphar rich.


That is the Biblical truth.


1 Tell Truth – Eye of Beholder


2 Lie – Truth Dies


What is Biblical Reality?


What is absolute reality?


absolute reality


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ANSWER


 


“What is reality?” is one of the great philosophical questions. To be fair, one could argue that it’s the core question of philosophy, religion, science, and so forth. To refine the question slightly, “Is there such a thing as ‘absolute’ reality, and, if so, what exactly is it?” Of course, trying to define reality is beyond a brief discussion, a single article, or even an entire ministry. It’s a subject literally beyond any one person. That being said, there are unique Christian perspectives on the nature of reality. These may not answer every question, but they can point us in better directions.


 


First of all, a common term used to reference reality is truth. Truth is that which corresponds to reality—it is the word used to describe things that actually are as opposed to those things that are not. This is important in the context of discussing “absolute” reality, which is inevitably the same thing as absolute truth. Reality (truth) must, eventually, be absolute, or else there is no such thing as reality at all. If reality is not absolute—if there is no ultimate, single, all-encompassing truth—then there is literally nothing else to discuss. All statements of all kinds would be equally valid or wholly invalid, and there would be no meaningful difference.


 


The very nature of the question “what is reality (truth)” assumes a subject that can be defined by statements that are either true or false—accurate or inaccurate—real or unreal—actual or nonexistent. Even those who claim everything is relative must make an absolute statement about the way all things are. In other words, there is absolutely no escape from absolute reality and no denying some form of absolute truth. A person who chooses to jettison that idea is simply operating outside of the bounds of logic.


 


With that in mind, we can refer to “absolute reality” either as “reality” or “truth” and go from there. The Bible clearly espouses a belief in reality vs. fiction (Psalm 119:163) and that we can in fact know the difference (Proverbs 13:5; Ephesians 4:25). This has applications in spirituality, philosophy, and daily life. Some things are (they are true, they are real), and some things are not (they are false, they are not real) beyond personal opinion or knowledge.


 


Spiritually speaking, the idea of “truth” implies that not all religious ideas can be true. Christ said He is “the Way, the Truth, and the Life” (John 14:6), and that statement necessarily means that claims contradictory to His cannot be true. This exclusivity is further supported by passages such as John 3:18 and John 3:36, which clearly state that those who reject Christ cannot hope for salvation. There is no “reality” in the idea of salvation apart from Christ.


 


Philosophically, the fact that the Bible references truth is useful. Certain philosophical views question whether or not human beings are capable of really knowing what is real. According to the Bible, it is possible for a person to know the difference between truth and falsehood (Zechariah 10:2) and between fact and fiction (Revelation 22:15). In particular, this is knowledge at an “ultimate” level, not merely on a personal, experiential level. We can, in fact, have insight into some aspect of absolute reality. Contrary to philosophies that claim man cannot know, such as solipsism, Scripture says we have a means to see at least some of the critical truths of absolute reality.


 


In daily life, the Bible’s stance on reality precludes ideas such as moral relativism. According to Scripture, moral truth exists, and anything opposed to it is sin (Psalm 11:7; 19:9; James 4:17). One of the longest-running philosophical debates is over the difference between “abstract” realities and “concrete” realities. Concepts such as “length,” “happiness,” or “the number four” are not concrete themselves. However, they do have a meaningful connection to concrete things. Biblically speaking, the same is true of concepts such as justice, good, sin, and so forth. You cannot fill a jar with “good” in the same way you can fill a jar with sand, but that does not mean “good” is not true—or “real”—in a meaningful way.


 


With that idea in mind, we can also distinguish between abstractions that exist and those that technically do not exist. Evil is one such abstraction. Sin is “real” in the same sense that “good” is real—but neither of them is concrete. That is, there is no physical particle or energy that God created as a unit of good or of sin. However, both are “real.” The difference is that sin, in and of itself, is defined only in terms of the absence of goodness. In other words, sin is only “real” in the sense that goodness is real, and sin is the lack of goodness.


 


In other words, God can create “good,” as an ideal or an abstraction, and sin can “exist” where there is a lack of goodness. This is not as convoluted as it sounds—we make the same distinction in physics. “Darkness” is an abstraction, but it corresponds to something real: the absence of light, which (depending on the sense we are using) is a real, physical thing made of photons. “Cold” is an abstraction, but it corresponds to the absence of heat—heat being a “real” thing. Neither darkness nor coldness exist in and of themselves; they are both defined entirely as a lack of something else. “Length” is not a substance or a concrete thing but is an abstraction with implications for the concrete world. “Shortness,” then, is only real in that it’s the lack of “length.”


 


As part of understanding the Bible’s stance on absolute reality, it’s critically important to separate the “reality” of experiences from the “reality” they are caused by. Human beings have the ability to use their minds to parse the difference between experiences and thoughts, in order to compare them to a more objective “reality.” This is not entirely intuitive; part of the uniqueness of human beings is the knowledge that our feelings and experiences are not always reliable (Jeremiah 17:9) and thus need to be compared to something objective (Romans 12:2; 1 John 4:1). This is not the same as solipsism, of course, since Christianity presumes that there is some actual, real point of comparison that we can know.


 


That, more or less, brings the idea of truth, or “reality,” full-circle. According to Christianity, “absolute reality” is truth, “truth” is what actually exists and that corresponds to what is real, and the most important aspects of truth are given to us by God. Reality can be known, and it applies to all aspects of our lives, according to the Bible.


 


There may not be a uniquely Christian definition of absolute reality, because virtually all people agree on what the term means.


There is, however, a uniquely Christian perspective on reality, because not all people agree on what reality itself is.


 


REALITY IS LIVED EXPERIENCE & A FREEDOM IN CHRIST


Everyone seeks freedom. Especially in the West, freedom is the highest virtue, and it is sought after by all who are, or consider themselves to be, oppressed. But freedom in Christ is not the same as political or economic freedom. In fact, some of the most harshly oppressed people in history have had complete freedom in Christ. The Bible tells us that, spiritually speaking, no one is free. In Romans 6, Paul explains that we are all slaves. We are either slaves to sin or slaves to righteousness. Those who are slaves to sin cannot free themselves from it, but once we are freed from the penalty and power of sin through the cross, we become a different kind of slave, and in that slavery we find complete peace and true freedom.


 


Although it seems like a contradiction, the only true freedom in Christ comes to those who are His slaves. Slavery has come to mean degradation, hardship, and inequality. But the biblical paradigm is the true freedom of the slave of Christ who experiences joy and peace, the products of the only true freedom we will ever know in this life. There are 124 occurrences in the New Testament of the word doulos, which means “someone who belongs to another” or “bondslave with no ownership rights of his own.” Unfortunately, most modern Bible versions, as well as the King James Version, most often translate doulos as “servant” or “bond-servant.” But a servant is one who works for wages, and who, by virtue of his work, is owed something from his master. The Christian, on the other hand, has nothing to offer the Lord in payment for his forgiveness, and he is totally owned by the Master who bought him with His shed blood on the cross. Christians are purchased by that blood and are the possession of their Lord and Savior. We are not hired by Him; we belong to Him (Romans 8:9; 1 Corinthians 7:4). So “slave” is really the only proper translation of the word doulos.


 


Far from being oppressed, the slave of Christ is truly free. We have been set free from sin by the Son of God who said, “If the Son sets you free, you will be free indeed” (John 8:36). Now the Christian can truly say, along with Paul, “Through Christ Jesus the law of the Spirit of life set me free from the law of sin and death” (Romans 8:2). We now know the truth and that truth has set us free (John 8:32). Paradoxically, through our bondage to Christ, we have also become sons and heirs of the Most High God (Galatians 4:1–7). As heirs, we are partakers of that inheritance—eternal life—which God confers on all His children. This is a privilege beyond any earthly treasure we could ever inherit, while those in bondage to sin inherit only spiritual death and an eternity in hell.


 


Why, then, do so many Christians live as though they are still in bondage? For one thing, we often rebel against our Master, refusing to obey Him and clinging to our old lives. We hold on to the sins that once bound us to Satan as our master. Because our new nature still lives in the old fleshly nature, we are still drawn to sin. Paul tells the Ephesians to “put off” the old self with its deceit and corruption and “put on” the new self with its righteousness. Put off lying, and put on truthfulness. Put off stealing, and put on usefulness and work. Put off bitterness, rage, and anger, and put on kindness, compassion, and forgiveness (Ephesians 4:22–32). We have been set free from the bondage of sin, but we often put the chains back on because part of us loves the old life.


 


Furthermore, often we don’t realize that we have been crucified with Christ (Galatians 2:20) and that we have been reborn as completely new creatures (2 Corinthians 5:17). The Christian life is one of death to self and rising to “walk in the newness of life” (Romans 6:4), and that new life is characterized by thoughts about Him who saved us, not thoughts about the dead flesh that has been crucified with Christ. When we are continually thinking about ourselves and indulging the flesh in sins we have been freed from, we are essentially carrying around a corpse, full of rottenness and death. The only way to bury it fully is by the power of the Spirit who is the only source of strength. We strengthen the new nature by continually feeding on the Word of God, and through prayer we obtain the power we need to escape the desire to return to the old life of sin.


Then we will realize that our new status as slaves to Christ is the only true freedom, and we will call upon His power to “not let sin reign in your mortal body so that you obey its evil desires” (Romans 6:12).


WELCOME To God's World a 3 Part Speech by Marouane Derfoufi 


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Part 1 GODS ECONOMY - The Whole World Should be Abundance


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Topics include:•Unrighteous wealth•Giving and sharing•True wealth•Equality•Generous buying and selling•Sharing land•Debt•Transforming business activities•Savings and investment•Money•Problems with modern banking•Better money•Better financial institutions. Marouane's Version


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INTRODUCTION


It starts with a dream…


Several years ago, I had a dream in which I was standing at an ATM machine. I was in line for several minutes, only to put my card in and watch as the machine spit out American tens, fives and ones and then nothing!  I wanted to panic as I had anticipated getting twenties and more money.


Suddenly, I looked to my right and saw another ATM machine with a man clothed in white standing beside it. There was no lineup and I knew I needed to move over to that machine.  As I then stood in front of it, the dream suddenly ended.  I sensed the Lord speaking to me “I want you to step into My economy”.


This dream remains with me and has caused me to ponder what exactly does this phrase ‘economy of God’ mean?  While I do continue my quest to understand this term, here are a few of my thoughts so far.


gods-economy


Three things I consider when thinking through this term ‘economy’ are:


1) The dictionary defines ‘economy’ as “careful management of available resources” and includes such concepts as thrift, providence, prudence, careful budgeting, saving, restraint, and frugality;


2) In the Greek it pertains to “stewardship or administration related to a household”;


3) Throughout the New Testament we hear Jesus speaking about His Kingdom having come. He often spoke about it within the context of servants being judged for their stewardship of what has been entrusted to them by their master i.e. Luke 16:1-13.


My sense is that God is looking for us to have a far greater perspective in managing our finances than the immediate here and now. He wants us to consider an eternal perspective. I believe He is my King and He rules over a Kingdom as described in His Word.  As a believer in Him, I am a part of this Kingdom. I believe He has asked us to work in partnership with Him in stewarding or administrating this Kingdom as He leads and directs –in this case from a financial perspective.  I have come to realize that all that He has given me belongs to Him – the full 100%.


handsdirt


So this begs the question – how does He ask me to steward these financial resources?


First, our Lord and King makes it clear in Scripture that He is the source of all things, including our finances. He then lays out principles for us in both the Old and New Testament that include such areas as debt, savings, tithes, offering and gifts. We follow these principles in obedience but He also desires us to seek His leading as part of the process.


We ask Him what would bless and give Him joy in our financial stewardship. This question not only relates to where we tithe and release our offerings and gifts but also includes how we spend and manage our own personal finances in day-to-day living.


In essence, the economy of God is being aware and intentional in how you and I administrate the financial resources He puts at our disposal.  I believe He releases financial creativity within us and blesses us for the healthy functioning of our families and communities.  Included in this process is a joyful and active engagement with Him, a partnering, an asking for direction and guidance, a releasing in obedience, a seeking to bless, and, ultimately, seeing fruit borne and the Kingdom of God extended.  This will have eternal rewards as His Word says.


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I BEGIN


God’s Economy is a radical approach to economics based on the good news of the Kingdom of God. Everything on earth belongs to God, so all our economic activity is part of his economy, whether we acknowledge him or not. God’s economy is a good economy.


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 Since we have his ethical standards, we can describe how a good economy would function. What will produce the most wealth is not relevant. What matters for a follower of Jesus is obeying him. We want an economy that is right and good in his eyes, even if it does not function as well as other systems. It is better to be good before God than to be prosperous or wealthy. Modern economics is purely pragmatic, focusing on what will work. This book sees economic issues as ethical questions: what should be done, not what will work. Our question about every economic policy should be this: Is it morally right? Does it comply with God’s word? Is it good? A good economic policy is one that complies with God’s ethical standards.


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 The irony is that the right economic policies may not achieve the goals that many politician’s desire: fast economic growth or equal income distribution. However, Christians should always be advocates for the right policies, not effective policies. This book describes the Instructions for Economic Life that God gave through Moses. Jesus confirmed this guidance and adapted it for people who are loving one another in a Kingdom Community. Applying the Instructions for Economic Life will completely transform our economic behaviour and business activity.


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Good economics can be expressed in three words (two in Hebrew)."Do not steal" (Ex 20:15).This is one of two universal laws that God gave through Moses. It is God’s most important standard for economic behaviour. If an economic policy or practice involves stealing it is wrong. When investigating an economic problem, I ignore the symptoms and dig down to find the place where theft has occurred. This approach usually exposes the cause of economic problems, as they are mostly the result of a theft of some kind.


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Most of the economic teaching in the Old Testament is an application of the command prohibiting theft. Jesus’ teaching about economic activity affirmed this principle. He described money that had been stolen as unrighteous wealth.


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God’s economics can also be expressed in five words."Love your neighbour as yourself" (Lev 19:18).The command was originally given by Moses as part of his instructions to the children of Israel. Jesus used this command as the heart of his teaching about economics. He said this is the second-greatest command, after loving God."Love your neighbour as yourself" (Luke 10:27).James repeated the same command in his letter.The five-word version turns the three-word version positive. If we love people, we will not be able to steal from them. Love can guide all economic actions in the community in which we live.Jesus expanded the definition of our neighbour to include everyone whom we have contact with during everyday life. This means that our neighbour is not just those we like, or those living close by. Our neighbour is everyone we encounter while engaged in an a better economic activity.


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God’s Presence Brings Prosperity


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God’s presence brings a sense of blessing to individuals and to the place where they live. If we examine the Ark of the Covenant in the Old Testament we find something interesting.


The ark of God remained with the family of Obed-Edom in his house for three months, and the Lord blessed his household and everything he had (1 Chronicles 13:14).


The Ark, which represented God’s presence, brought prosperity wherever it went. So if God’s people prosper, then the cities in which they live can prosper too.


Joseph’s prosperity affected the places he lived. Earlier in the blog we looked at the life of Joseph and saw that he had a prosperous soul. He often encountered opposition, but he always found a way to prosper. In addition, whatever physical location Joseph was in seemed to prosper as well; first Potiphar’s household, then the prison where Joseph stayed and finally the whole nation of Egypt. Let’s take a closer look: his brothers sold him as a slave to a traveling caravan when he was a teenager. From there he was traded off as a slave to an Egyptian official named Potiphar. This presented a huge challenge, but not for long, as we read in Genesis.


 The Lord was with Joseph and he prospered, and he lived in the house of his Egyptian master. When his master saw that the Lord was with him and that the Lord gave him success in everything he did, Joseph found favor in his eyes and became his attendant. Potiphar put him in charge of his household, and he entrusted to his care everything he owned. From the time he put him in charge of his household and of all that he owned, the Lord blessed the household of the Egyptian because of Joseph. The blessing of the Lord was on everything Potiphar had, both in the house and in the field. So he left in Joseph’s care everything he had; with Joseph in charge, he did not concern himself with anything except the food he ate (Genesis 39:2-6).


Potiphar saw the blessing in Joseph’s life and it convinced him to put his whole household in Joseph’s hands. He saw that everything he put under Joseph’s authority multiplied and prospered. Potiphar entrusted everything he had to Joseph’s care. Eventually, he did not even know how much money he had anymore. God’s blessing 'Made Joseph Rich' So Too His Masters Too People became Rich


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MY PRAYER


Dear Lord Make My Community Rich Grain Individual Bread Community For Jesus Said 'I am The  Bread of Life' LET US EAT


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Part 2 MICROBES - Coronavirus isn't a NEW IDEA Billion Years Old


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'My Microbial Life!'  New Science Book by Mr Marouane Derfoufi


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Marouane is Now Playing: 'I Contain Multitudes' - BOB DYLAN


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DESCRIPTION


For most of human existence, microbes were hidden, visible only through the illnesses they caused. When they finally surfaced in biological studies, they were cast as rogues. Only recently have they immigrated from the neglected fringes of biology to its center. Even today, many people think of microbes as germs to be eradicated, but those that live with us—the microbiome—are invaluable parts of our lives.


This book offers a unique perspective on the invisible organ, a body part that has been visualized only recently. It guides the readers into the world of the microbial constituents that make humans the way they are. The vitamins they produce, the smell they generate, the signals they create, and the molecular guards they elaborate are some of the benefits they bestow on humans.


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After introducing the notion as to why microbes are an integral component in the development of humans, the book examines the genesis of the microbiome and describes how the resident bacteria work in partnership with the skin, digestive tract, sexual organs, mouth and lungs to execute vital physiological functions. It then discusses the diseases that are triggered by the disruption of the harmonious relationships amongst these diverse systems and provides microbial cures to ailments such as obesity and digestive complications. Finally, the book focuses on the future when the workings of the human microbes will be fully unravelled. Societal changes in health education, the establishment of the microbiome bank, the fight against hunger, space travel, designer traits and enhanced security


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My Microbial Life us peer into that world for the first time, allowing us to see how ubiquitous and vital microbes are: they sculpt our organs, defend us from disease, break down our food, educate our immune systems, guide our behavior, bombard our genomes with their genes, and grant us incredible abilities. We learn the secret, invisible, and wondrous biology behind the corals that construct mighty reefs, the glowing squid that can help us understand the bacteria in our own guts, the beetles that bring down forests, the disease-fighting mosquitoes engineered in Australia, and the ingredients in breast milk that evolved to nourish a baby’s first microbes. We see how humans are disrupting these partnerships and how scientists are now manipulating them to our advantage.


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We see, as William Blake wrote, ‘The World in a Grain of Sand.’


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I Begin


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In the next decade, advances in our understanding of microbes and microbiomes will likely transform our way of life; providing novel therapeutics, alternate energy sources, and shaping fundamental doctrines of biology. We explore the promises herein, and tools required to achieve this progress.


Notably, it is critical that we improve the inclusivity and diversity of our research agendas and teams, so that science benefits people of all identities and backgrounds.


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I Contain Multitudes is the story of these extraordinary partnerships, between the familiar creatures of our world and those we never knew existed. It will change both our view of nature and our sense of where we belong in it.


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Introduction


Earth is home to upward of 1 trillion microbial species.


With advances in technology that enable us to investigate microbes across time and space, humanity has the opportunity ‘to explore strange new worlds. To seek out new life and new civilizations. To boldly go where no one has gone before!’ guided by reams of sequence information. In this commentary, we reflect on the impact of the burgeoning knowledge of microbes and microbiomes, and some of the tools required to explore this new world.


Microbes have shaped the course of humanity, enabling basic biological discoveries such as the triplet nature of codons, yielding therapeutics including numerous antibiotics, and contributing to everyday life by serving us fermented products and as sources of enzymes for our laundry detergent. Recent studies have also revealed that our healthy existence is intricately reliant on microbes that inhabit our body and influence physiological functions in ways that we are only beginning to understand. Notably, the entirety of our knowledge of and from microbes is derived from 0.001% of microbial taxa predicted to exist on earth


Microbial biodiversity seems greater than ever anticipated yet predictable from the smallest to the largest microbiome.


However, scaling laws developed for plants and animals often go untested or fail to hold for microorganisms. As a result, it is unclear whether scaling laws of biodiversity will span evolutionarily distant domains of life that encompass all modes of metabolism and scales of abundance. This will benefit animal community data, we show similar rates of scaling in commonness and rarity across microorganisms and macroscopic plants and animals. We document a universal dominance scaling law that holds across 30 orders of magnitude, an unprecedented expanse that predicts the abundance of dominant ocean bacteria. In combining this scaling law with the lognormal model of biodiversity. Scaling laws underpin unifying theories of biodiversity and are (Scaling laws predict global microbial diversity) among the most predictively powerful relationships in biology.


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There's Human & Environmental Microbes I Will Explain


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Human microbiome (Explained)


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The study of the human microbiome takes us back to the origins of microbiology when Antonie van Leeuwenhoek invented the simple microscope and first saw bacteria (which he termed animalcules) derived from pond scum and between his teeth. Through concerted efforts over the last two decades, we now better understand the identity of microbes that inhabit the human body. In certain cases, we even understand the roles of specific microbes in the maintenance of our health. Despite some promising advances, the holy grail of microbe-based therapeutics has under-delivered, perhaps because of premature hype from associative knowledge and absence of causative information. However, as we move past the first wave of exploratory enthusiasm, the field is making rapid progress, developing computational algorithms, genetic tools for microbial manipulation, improved metrics for measurements, and high-throughput experiments to nail down molecular and biochemical details of the complex relationship between human hosts and microbes. We anticipate that understanding the intricate signaling between microbes, and with the host


through small molecules and peptides will be a key area of progress that will yield therapeutics and clinical interventions. Further, sequencing technologies and bioinformatic algorithms that are honed to characterize phages, protists and other eukaryotic symbionts of the human body are promising areas of development. Despite the wave of new information that is being generated, one area of concern in studies on the human microbiome is the lack of diversity in research subjects, where most studies focus on western and Caucasian populations. We need to urgently act to ensure that existing disparities in healthcare are not exacerbated as we make forays into new therapeutic avenues backed by our knowledge of the human microbiome


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Environmental microbiome (Explained)


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In the past decade, we have witnessed fascinating advances in the study of microbes from diverse ecologies, including intricate symbionts at submarine volcanic eruptions, hardy survivors in the Atacama desert (ecology akin to Mars), and ‘huge phages’ found in wide-ranging ecosystems. Focused efforts like the Tara Expeditions and Earth Microbiome project that leverage massive sampling in combination with high-throughput sequencing have significantly expanded the catalog of known microbes. While these endeavors are invaluable in advancing our knowledge, it is humbling to remember that despite our best efforts, we are still only sampling a miniscule fraction of the  microbial species predicted to currently exist, and an even smaller fraction of the organisms that have ever existed and will exist in the future. In the new decade, we anticipate learning new facets of the rules of life and biocatalyzed chemistries from these novel microorganisms. For instance, strategies to assemble complete genomes track mobile genetic elements and extrachromosomal elements may finally allow us to comprehensively grasp the dynamics of the evolution and exchange of genetic material. This will also provide us insight into novel classes of enzymes that interact with nucleic acids in fundamental processes such as DNA repair, epigenetic modifications, and recombination, and have translational utility in genome engineering, just as CRISPR/Cas systems have revolutionized molecular biology. While modern tools and techniques have allowed us to explore new organisms, we are also improving our understanding of well-studied model organisms like Escherichia coli. For instance, advances in biochemical, computational and microscopy-based techniques have enabled us to dissect the nature and extent of subcellular organization in this familiar microbe, yielding exciting new fundamental insights.


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Transformative tools and technology


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The biggest challenge in honing tools to explore the unknown remains our deep familiarity with the known. Therefore, we need to constantly remember that our world view of microbes and their potential is based on a fraction of the existent diversity of life. One strategy to develop enabling futuristic tools is to remain unfettered by current biological principles, and lean on the fundamental sciences of mathematics, physics and chemistry, and contemporaneous machine learning algorithms. Mathematical frameworks that can handle the inherent nonlinearity, stochasticity and complexity of biological problems, assembling multi-omics data at a systems level, are a cornerstone for progress. Similarly, defining statistical measures that are most relevant to assessing ecological interactions is also invaluable to capture signal over noisy data with reasonable sensitivity. Cutting edge physics has pushed the boundaries of microscopy, down to even visualizing folded proteins14 and RNAs15. In the next decade, we anticipate non-invasive methods to capture host-microbe and other systems level interactions in vivo. An important element herein is advancements in robust fluorescence markers and strategies in bioorthogonal chemistry that can identify and label different biomolecules such as nucleic acids, cell-surface proteins, and sugars. Peering within a cell, improvements in mass spectrometry, pushing the boundaries of physicochemical principles, have enabled researchers to gain metabolic insights that were previously inaccessible. We hope that such high-throughput strategies in analytical chemistry continue to advance, enabling identification of small molecules ab initio from complex mixtures. These efforts in metabolomics will benefit from innovative bioinformatic algorithms that identify and predict functional pathways in microbes. Similar computational efforts to map the metabolic potential and growth requirements of traditionally unculturable microbes will augment our ability to grow these exotic bugs and understand their biology. Finally, computer algorithms have exponentially transformed the scale of biological investigations, ranging from massive efforts to identify novel microbes, to characterizing molecular pathways, and defining fundamental principles of biochemical and molecular interactions.


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Further, maturation of machine learning strategies will enable us to take a fresh approach to data analysis, uncluttered by limitations of the human imagination.


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Conclusion


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Taken together, in the centuries since the time of van Leeuwenhoek, breakthrough discoveries have exemplified the transformative power of discovering new microbes, understanding their biology, and gaining access to their evolutionarily honed biocatalytic potential.


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The steady rise in multi-drug resistant superbugs and extended dry spell in the discovery of novel antibiotics is a major cause for concern.


We hope that microbes will continue to yield novel antibiotics and inspire new synthetic solutions.


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Recognizing that this is just a tiny fraction of the abounding knowledge and resources that exist around us inspires curiosity and verve that in turn fosters endeavors in research.


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These efforts will certainly improve the quality of our lives and likely even sustain our survival as a species. The Species & Human Race WILL SURVIVE If They Listen to Mr Marouane Derfoufi Today!


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Part 3 THE GREAT RESET- 2024 Let's All Get Back To Work


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Generation Unlimited on a mission to skill and connect the World


Dear Sir Madam Global Big Data Creative Intelligence Bank Program


Whom It May Concern Lords Ladies Gentlemen


Boys & Girls


Boy Girls Dreamers of Dreams


Dear Right Honourable Lizz Truss Prime Minister


Attention


Right Honourable Kwasi Kwateng Budget Control


Right Honourable Suella Braverman Homeland Security


1st established During a Winter of Crisis


WINTER DISCONTENT SUMMARY


GREAT RESET 2024


Reset The Mindset By Mr Marouane Derfoufi


ASK Question 'What is The Great Reset 2024?'


Primarily A Global Big Data & Creative Intelligence Bank Program


1ST ASK


WHY DO WE NEED TO RESET?


THE CHALLENGE


'HELLO!' GREAT RESET 2024 With SPRING IMPACT THEN SUMMER


1st TOWN COUNTRY Town Mouse visits a Brother in the COUNTRY and Disdains the Country Mouse's Lifestyle. They both then visit the CITY. Town Mouse Decides Quieter, Country Time is A Better Life


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Innovation as Standard


UNBOX YOUR PHONE THIS CHRISTMAS


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WHAT’S HAPPENED SO FAR?


In 2020, Mr Marouane Derfoufi collaborated to create a white paper, a launch film and this website.


Over 12 months, momentum built as hundreds of websites were built and shared Marouane attended gatherings and many influential people pledged support. 'PLEDGE YOUR SUPPORT!'


THE CONTEXT


The Covid-19 crisis, and the political, economic and social disruptions it has caused, is fundamentally changing the traditional context for decision-making. The inconsistencies, inadequacies and contradictions of multiple systems –from health and financial to energy and education – are more exposed than ever amidst a global context of concern for lives, livelihoods and the planet. Leaders find themselves at a historic crossroads, managing short-term pressures against medium- and long-term uncertainties.


THE OPPORTUNITY


As we enter a unique window of opportunity to shape the recovery, SPRING IMPACT THY KINGDOM COME will offer Opportunity to help inform all those determining the future state of global relations, the direction of national economies, the priorities of societies, the nature of business models and the management of a global commons. Drawing from the vision and vast expertise of the leaders engaged across the Forum’s communities, the Great Reset initiative has a set of dimensions to build a new social contract that honours the dignity of every human being.


'HELLO!' GREAT RESET 2024 With SPRING IMPACT THEN SUMMER


WE NEED TO RESET


1. Reset ourselves to become agents of change, not just passive receivers of briefs.


You can:


2. Read and share The Great Reset White Paper with colleagues


3. Join the Purpose Disruptors Start Disrupting


4. Reset what we create to promote sustainable values, attitudes and behaviours.


You can:


Encourage your agency to join the 'CHANGE BRIEF' alliance. Participants aim to respond to client briefs in a way that promotes more sustainable values, attitudes and behaviours in client audiences.


Reset our impact by reevaluating what we measure and celebrate as ‘success’.


You can:


Learn about the ‘Ecoffectiveness’ framework. This is the ‘missing measurement’ needed so that the advertising industry can take full responsibility for the carbon impact of its work. The open-source framework seeks to quantify emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’.


THE PLEDGE


The Great Reset Campaign throughout August focused on building community with a series of Gatherings. Our community is now over 5000 Facebook


members strong and many people and agencies have pledged their support - thank you!


Official


Pledging


Pledge commitment influence how the world behaves


THE WHITE PAPER


HOW CAN I DEEPEN MY UNDERSTANDING?


To understand more about the intellectual argument, research and thinking behind The Great Reset. Read it, digest it, talk about it, share it, send it to your friends family & familiars


THE MISSING METRIC


HOW CAN WE TAKE FULL RESPONSIBILITY FOR THE IMPACT OF OUR WORK?


Key to ensuring our industry helps society and business to reduce our collective carbon footprint is re-evaluating what we measure and celebrate as ‘success’. The ‘Ecoffectiveness’ framework is a simple way to do this. We’re inviting strategists and econometricians to join us and contribute to its progress. Particularly if you have data to share. We’d love to hear from you


EMAIL


Great Reset 2024


The Green Recovery


The COVID19 Generation


Table of Contents


INTRODUCTION


Part 1 The Great Reset 2024


Part 2 What is Gen C?


Part 3 Shaping Gen C Future


FINAL WORD


Part 4 Tell It What It Is Yeah


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INTRODUCTION


Great Reset 2024 : The Green Recovery


Shaping Gen C's Future


by Mr Marouane Derfoufi


Mr Marouane Derfoufi is proud to have joined scores of companies and organisations…


..Across the UK in calling for a Green Recovery.


We know it can happen here. Just look at how other countries in Europe are pushing ahead with ambitious green recovery programs of their own. The UK public overwhelmingly supports a green recovery—with nearly 75% saying that this is a once-in-a-lifetime opportunity to tackle climate change.


And yet the prime minister continues to speak only vaguely about “sustainability”.


That’s why it’s up to us to keep the pressure on.


Let’s create a new normal. Let’s protect the people and the planet we love. Not only is a better, more just and resilient world possible, it’s within reach. Make sure our leaders hear your voice! Stand with us and call for a green recovery today.


Is it really almost Christmas?


The pandemic has made these last few months crawl by like years.


Right now, even as life in some ways is beginning to look more recognisable, millions remain out of work and millions more continue to struggle with the challenges of having to do their jobs from home. Everybody is wondering what comes next. A lot of people just wish things could get back to normal.


But is “normal” actually what we want? Normal was exposed by the pandemic to be riddled with inequalities and injustice Normal brought us the climate crisis We can do better than normal!


We have an opportunity, both here in the UK and around the world, to build a better future—to create a new economy and a new normal. Join us in calling for an economic recovery that puts people and the planet first, a "green recovery" that will help us come back better and stronger than we were before.


What is the Green Recovery?


Before we go on, let's see what the Green Recovery is all about. The journey started on 11 December 2019. That was the day that Ursula von der Leyen, President of the European Commission, presented the Green Deal, also known as the EU Green Deal, the roadmap for making the European Union's economy sustainable.


After the first few months of 2020, during which the response to the pandemic saw health and economic issues prioritised, a European movement pushed for a commitment to promote a sustainability-focused recovery. As stated in the manifesto of that initiative, it advocates the mobilisation of green investment packages to "prepare our economies for tomorrow's world". In terms of sustainable development, we know that renewable energies will power the world after the pandemic.


This is an ambitious plan to combat climate change with 50 specific action measures and a lofty end goal: for Europe to achieve carbon neutrality by 2050, separating economic growth from the use of the planet's resources and reducing emissions by at least 55 % over the next 10 years (the target previously set was 40 %). To achieve this, on 4 March 2020, a European Climate Law was proposed that would help turn political agreement into a legal obligation and a trigger for investment.


A global commitment


The Green Recovery has now moved beyond European borders. The United Nations (UN) has launched a powerful campaign, which includes the initiative started by UN Secretary-General António Guterres, calling economic stimulus programmes to be aligned with climate targets and Sustainable Development Goals (SDGs). The International Monetary Fund (IMF) has pledged fiscal, monetary and financial stability measures to facilitate a rapid return to strong, sustainable, balanced and inclusive growth through a Green Recovery.


Some countries, such as Indonesia, are already integrating low-carbon growth into their economic development plans for 2020-2024. Chile recently presented its revised Nationally Determined Contribution, outlining social and economic benefits that will improve livelihoods after the pandemic. Recent parliamentary elections in South Korea have strengthened the country's Green New Deal agenda, and the government has made a commitment to achieve zero net emissions by 2050.


The Green Recovery is the path to the new normal


If one thing is becoming clear, it is that things will not return to normal. Or at least not to the normal that we were used to before the COVID-19 pandemic. It is time to invest in resilient, low-carbon growth. According to Angel Gurría, Secretary-General of the OECD, stimulus packages need to be aligned with ambitious policies to tackle climate change, environmental damage and social inequalities. The path to this new normal after the pandemic must encompass the Green Recovery and a clear commitment to sustainable development.


What, Exactly, Does “Green Recovery” Mean?


The coronavirus has hit the world economy hard. The UK, EU, and US have all suffered historic declines.


Governments are pledging to rebuild again, to create jobs, spark growth, repair the damage done. The question is, What will our rebuilt economy look like? Will it favour polluting industries and corporations? Or will it instead center the environment, equality, and justice?


A green recovery focuses on policies and solutions that will benefit people AND the planet for years and years to come.


Safeguarding the environment, through protecting ecosystems and fighting the climate crisis, is a big part of it, but so is investing in clean-energy jobs, ensuring everyone’s health, safety, and civil rights, and prioritising climate justice.


Historically, both here and abroad, our most vulnerable communities have suffered the most from air pollution and the many other environmental impacts of industrialisation. The same is true when it comes to climate change. As we transition to a strong and sustainable clean-energy future, we have to ensure that no one is left behind, that the people least responsible for this crisis are not hurt the most by it.


We can do this! But we’re running out of time...


Why It Matters


According to a recent report, the effects of climate change are likely to be worse than once thought. (What makes this extra-unsettling is that we already knew it was going to be pretty bad!) We’re talking about sea levels rising more dramatically, heat waves becoming even more unbearable, extreme weather getting more and more extreme. We MUST limit global temperature rise to 1.5˚C, and it will take decisive action and bold leadership to make it happen.


Which is why this moment matters so much! We have an unprecedented opportunity to do things in a new way, to learn from our mistakes and build on our successes and come back better, greener, and more resilient. Our government must make choices today that’ll strengthen our communities and—we think this is quite an important point—preserve a habitable planet.


The Choices We Make


To avoid the worst effects of the climate crisis, we have to act now. That’s why the Climate Coalition's green recovery plan prioritises:


Climate justice: Our most vulnerable communities are being hit the hardest by climate change and need help. They need housing and healthcare and jobs. Justice and equality must be at the heart of our transition to a clean-energy economy—we have to make sure that no one is left behind.


Clean energy: We must dramatically increase investment in renewables and clean-energy infrastructure and divest entirely from polluting industries. As the UK pushes for its net-zero goals, we should focus on things like building energy-efficient homes and offices and modernising public transportation.


Sustainable jobs: Deepening our commitment to clean energy will result in the creation of new “future-proof” jobs all over the UK, but the transition to the new economy will not be easy for everyone. Local training and education programs will be key.


The environment: Restoring ecosystems, supporting sustainable food and farming, and ensuring that all people have access to nature are a huge part of fighting the climate crisis and helping people thrive.


There’s a lot more. And it all makes sense.


 


GREAT RESET 2024


I Hope It's Clear Concise You


Understand My 'Live Experience'


Transmitting My Knowledge


Of


The Pandemic


This is Shaping Gen C


Future


2024


______________________________


Part 1 The Great Reset 2024


______________________


The Great Reset


Two years ago, the Cambridge Centre for the Future of Democracy published its inaugural


‘Global Satisfaction with Democracy 2020” report.


This study analysed a global, novel data set combining data sources, country surveys, and found widespread democratic disillusionment, in particular in developed democracies.


 1 In a follow-up report in found evidence of a growing inter-generational divide, as younger generations were not only less satisfied with the performance of democracy than older age cohorts, but also less satisfied than their elders had been at the same stage in life.


2 The purpose of the current report is to examine how the global coronavirus pandemic has upended our prior findings. Our first report was published just two months before the World Health Organisation declared a global pandemic in March of 2020. In the two years since, societies have faced a once-in-generation event that has disrupted working lives, the role of government, economic conditions, and social relations across the planet. An established body of literature in the study of public opinion suggests that major life events, such as war, revolution, or natural disaster, can have profound and lasting effects upon lifetime beliefs and attitudes.


3 Yet as societies gradually return to normal life in 2022, we are still far from understanding what this legacy may be. If there is a “COVID-19 generation,” similar to the “1945” or “1968” generations of the past, what may be its defining attitudes and beliefs? Does the post-pandemic era offer the prospect of more of the same – or will it prove to be a “great reset” event that completely changes


the landscape of public opinion and salient societal and political trends?


What is The Great Reset 2024?


The Great Reset Initiative is the name of an economic recovery plan drawn up by the World Economic Forum in response to the COVID-19 pandemic. The project was launched in June 2020, with a video featuring Charles, Prince of Wales released to mark its launch


What does the term Green Recovery mean?


The Green Recovery is the name given to a series of economic recovery measures aligned with achieving long-term climate change and sustainability objectives, to move toward a sustainable and economic model for the planet, which is both more resilient and inclusive.


What is The The Earthshot Prize?


Climate Change with the Duke of Cambridge at Kensington Palace ahead of the inaugural Earthshot Prize - his ambitious plan to showcase those working to save the planet.


‘As His Royal Highness says in the interview, the game-changing nature of The Earthshot Prize is the ambition to scale up every Finalist’s solution to accelerate their impact.’


______________________________


Part 2 What is Gen C?


______________________________


WHAT IS GEN C?


The term Gen C first started popping up in media reports early in the pandemic. More recently, investment analysts like children's rights advocates have taken to using variations on the phrase.


Defining a generation isn't simple. The names we use to talk about groups of people born in any given period can change over time -- sometimes because what seemed to be a defining event later turns out to be less influential than other forces at play, sometimes because a different term gains momentum and sticks.


How we define recent generations


Defining a generation isn't easy, and sometimes the names we use change over time. Here's how generations have been defined over the past century:


The Silent Generation: Born 1925-1945


Baby Boomers: Born 1946-1964


Generation X: Born 1965-1980


Millennials: Born 1981-1996


Gen Z: Born 1997-? (no endpoint set)


Gen C: 2010-?*


*While some experts are using the term "Gen C" to refer to the coronavirus pandemic's impact on children, scholars in different fields so far have different definitions of when this generation begins and ends.


Marouane’s definition of Gen C includes children born from 2010 to the mid-2030s -- because, he says, the changes we're witnessing are so dramatic that even kids born years after the pandemic ends will still see it shaping their lives.


"They're going to be different," Marouane says. "They're being defined by a completely new world."


"My baby Rebecca, she's going to grow up however the world is," he says. "It's what she knows."


The pandemic will affect kids in different ways


We don't know how the world will look post-pandemic. That could take months, years or even decades to discern.


We do know that parents are worried, many kids are hitting the wall and the most vulnerable children are even more at risk. Marouane warns that what started as a public health emergency has become a mental health crisis for children and adolescents. And UNICEF says its data "uncover a devastating and distorted new normal for the world's children."


But scholars say dissecting the problems of the present isn't the only way to think about Gen C's future. There's also a lot we can learn from the past.


Marouane Says "I'm seeing so many similarities...just in terms of the inequalities that were there all along but become starkly apparent during a time of crisis," For their book, "Children of Katrina," Peek and co-author Alice Fothergill followed hundreds of children to see how the devastating 2005 storm shaped their lives.


"The patterns were clear that low-income African Americans were the most exposed in Katrina, and they suffered the most protracted recovery and the worst impacts," Peek says. "And the same thing is happening in the pandemic."


People of color are dying and getting sick at higher rates, Peek says, and children of color are disproportionately out of school. And those inequalities, she says, need to be not only acknowledged, but also factored into recovery efforts.


It's a takeaway Jonathan Comer's found in his research, too. The professor of psychology and psychiatry at Florida International University has studied the effects of terror attacks like 9/11 and the Boston Marathon Bombing on children. Often, he says, the situations children's families were in before disaster struck -- and the support they received afterward -- played a bigger role in shaping the longer-term mental health impacts than anything the children directly experienced.


"It's too early to tell, of course, what the overall character of this generation will look like and how the mental health of this generation will be affected in the long-term," Comer says.


______________________________


"But it seems that there's not going to be a universal character or personality impact, because the burdens of these times are not shared equally."


______________________________


‘Gen C : No Universal Character: The Burdens of The Pandemic Were Not shared Equally’


____________________________________


This Technology Savvy Youth of Gen C Are The ‘Gone Digital Fishing’ Generation


Streaming on Platforms as Gamers & Performers The Whole Message is BE UNIQUE


Stay True to Who You are as a Person & Contribute The Group The Community & The World


The daily realities of the pandemic have become achingly clear. But we don't know what major social events will be unfolding days or decades from now.


Technology will be a big part of Gen C's lives. But their future isn't set in stone


Mr Marouane Derfoufi analyst, has been spending a lot of time thinking about what the future will look like. And he's optimistic.


"To be honest, I really envy Gen C," he says. "I think they're going to live in a fascinating world."


Changes that we've already been seeing with Gen Z, the preceding generation, will accelerate, he says. For example, Israel predicts Gen C will have the opportunity to work wherever they want in the world, without leaving the comforts of their home.


"The role of technology, of data creation, is going to accelerate dramatically. ...They will live their life online," he says. "They'll get their experience in the virtual world."


Experts who study child development and disasters say there are plenty of reasons to worry about Gen C's future, too.


"Every age group is at risk," Comer says, noting that he and other mental health professionals are particularly worried about what he calls the "in-betweeners" who are showing increased behavioral problems and signs of depression.


Older children have a better grasp of the situation and can better express their distress. Younger children don't know a previous time when things were different. But Comer says many kids in the middle -- who aren't as good at articulating complicated feelings and "are still early in understanding the world" -- are really struggling.


"We're seeing 7-year-olds, 8-year-olds, 9-year-olds who already -- just from enduring the past year of isolation, home schooling, being out of routines and structure and activities -- are having considerably negative mental health impacts," he says.


It's too soon to know what that will mean down the line, Comer says, but the ripple effects will likely be seen for years to come. And another factor, he says, can't be ignored. This disaster, unlike many others in the past, hasn't spawned the same sort of community solidarity that can help with recovery, Comer says.


"This hardship has been marked by more unrest and more mistrust. ... We're not seeing the large-scale community cohesion that sometimes helps generations and cohorts get through some of the most difficult times," he says.


But the situation is still unfolding. And in some ways, that's a good thing.


"None of this is written in stone in terms of where we go from here," Peek says.


With so much uncertainty, one of the most important things we can do to make sure we're on the right path, Peek says, is talk to children about what they're experiencing, listen to what they're saying and give them a chance to contribute however they can.


What all of us do now will play a big role in…


______________________________


Shaping Gen C's Future.


BE KIND THINK HUMAN


______________________________


Part 3 Shaping Gen C Future


______________________________


How the next generation will shape the next normal


Gen C is the pandemic generation — transformed by COVID-19 and defining the world beyond it. Businesses need to understand Gen C to thrive.


In brief


As the largest generational cohort in history, Gen C’s attitudes and expectations are poised to shape the next normal.


Business leaders must understand this generation’s ambitions and expectations if they are to thrive.


Transparency, accountability, trust and a focus on stakeholder capitalism will be key to successfully engaging with Gen C in the next normal.


For members of Generation C (Gen C), especially those between the ages of 18 and 23, the COVID-19 pandemic is poised to be a generation-shaping event, much as the 2008 financial crisis and Great Recession were for Millennials. From school shutdowns and quarantines to social distancing and high unemployment, Gen C is coming of age in the midst of dramatic socioeconomic tumult.


As members of this generation mature and become future leaders, consumers, workers and voters, what effect will the pandemic have on their views and expectations of society, governments and businesses? What enduring changes do they foresee? And what would Gen Cers do differently if they were in charge? Business leaders need to heed these insights to thrive in the world beyond the pandemic.


In science we trust


Gen C uniformly expressed disappointment in leaders’ actions to safeguard public health. They were critical of the lack of data-driven, science-based decision-making with most leaders focused on their political agendas instead.


Almost unanimously, Gen C are saying that if they were in charge, they would prioritize science and technology to tackle the pandemic. They would be more proactive, issuing mandatory mask wearing and driving global cooperation on vaccine development and distribution. Given that this generation has grown up entirely in the internet age, it is perhaps expected that they lean so heavily on data, science and technology as the main tools for combating the pandemic.


Businesses Need to Ask


How Are We Going to Engage with Gen C The Youth of Today?


Only Then Will we Start Shaping Gen C’s Future.


______________________________


Part 4 Tell It What It Is Yeah


______________________________


Shifting to a green economy


Since this generation will bear the brunt of climate change, it was a central concern during the discussion.


Gen C expect the pandemic to increase awareness of climate change, triggering governments and businesses to take more decisive action. Many anticipate intra-city cooperation to take the lead. However, some participants felt the pandemic’s economic fallout would lead governments to de-prioritize climate change.


Leading with empathy


Gen Cers see leaders as lacking empathy for the vulnerable. If in charge, Gen Cers said they would provide more resources and support for small, local businesses, prioritize equitable access to treatments and vaccines, and emphasize cooperation rather than individualism.


Underlying all their responses, Gen C displays a profound disillusionment with today’s status quo. They seem eager to take the reins and lead the transformational reforms necessary to achieve inclusiveness, equal economic opportunity and social justice.


Gen C are ‘Eager to Take the Reins and Lead the Transformational Reforms’


Give Gen C The Platforms


Give Gen C a Seat at The Table


Give Gen C The Opportunity to Speak


______________________________


DO NOT UNDERESTIMATE GEN C


______________________________


LET GEN C SPEAK!


Generation Unlimited: Our Time. Our Turn. Our Future.


By 2030 there will be 2 billion young men & women seeking opportunities for a bright future throughout the world.


Young people is the calling of our time and everyone has a role to play.


A demographic boom is happening across much of the world, bringing the potential to transform social and economic outcomes and reduce inequality, but only if we create enough opportunity.


Social Impact


Supporting young people as change-makers and co-creators of solutions by what Marouane Says ‘We Need to Massively scaling-up proven youth engagement & volunteering initiatives globally.’


He Adds


‘We Need to Engage Youth with Relevant & Education Content Make Them Know Their Own Agency is Powerful Their Money is Going to The Driver..


In 20 years They Will Rule The World’


World Leaders


Time Is Up


The Creative Musical Youth


Are ‘Running Up That Hill’


&


Delivering Social Impact


They Are


GENERATION UNLIMITED


The 1.8 billion young people in the world today are a crucial resource for positive change towards a more equal and sustainable world. Throughout history, civically engaged young people have proven to be a powerful force for change. In recent years we have witnessed youth-led movements that have successfully gained international attention and challenged established practices within public, private, and not-for-profit organisations and institutions.


COMPANY NEED TO LEARN


TO ENGAGE WITH GEN C


THE CONNECTED GENERATION


This is the dawn of Generation C, where “C” represents a connected society based on interests and behaviour.


Not surprisingly, Gen C will own an abundance of devices including tablets, laptops, smartphones and smart TVs. It’s not just the fact that Gen C own these devices – they’ll quickly become bored of them too, with almost 80% admitting they’ll buy a new gadget even if there is nothing wrong with the old model. This desire to stay on top of the latest digital trends defines Generation C.


Generation C as Employees


Generation C is collaborative, community-orientated and appears to be good problem solvers. The respondents of the survey describe themselves as inventive, ‘continually coming up with new ideas and different ways of approaching problems’. Encouragingly for employers, the study also found a positive correlation between being a part of Generation C and being driven at work. Gen C appear to want to go the extra mile to help the organisation succeed.


Generation C as Consumers


frustrated-man


Generation C is a very strong driving force in the market. They are digital natives who are constantly communicating, computerised, community-orientated and always clicking. As the connected generation, it’s not surprising that Generation C spend much of their time online; they live in a digital world ignoring the traditional media like tv, radio, and print. Not only is Gen C carrying out all of these activities and more online, but they’re also using a multitude of devices. They want to access this online information whenever and wherever they want, whether that’s from a desk or anywhere out and about.


Generation C lives in a digital world and gives little to no attention to traditional media like tv, radio, and print


The internet is a completely immersive part of their lives. 86% of Generation C are using social media sites to interact with family and friends, and their immediate circle aren’t the only ones influencing their behaviour. Due to their desire to collaborate, Generation C is also the most likely consumers to reach out to their peers across the world through forums and social sites, where they can communicate with other Gen C’ers outside of their immediate circle.  Over 75% of Generation C survey respondents listed ‘being able to contact a company easily through different channels’ as important to them.


It’s obvious that Generation C values interactivity highly and appreciate a two-way dialogue with brands rather than being bombarded with sales messages.


Generating success with Gen C


Generation C is bigger than any other demographic and growing all the time. As a result, their importance cannot be underestimated.


GEN C ARE


THE HERD


MEET GENERATION UNLIMTED


LOVE IS LOVE


EQUALITY


LOVE WINS


______________________________


WORLD IS OPEN Mr Marouane Derfoufi TEAM GENERATION UNLIMTED


Generation Unlimited on a mission to skill and connect the World


MAROUANE'S RE_SET CREATIVE WORK 2004-2024 '20 YEARS!'


THE GREAT RESET 2024


The Great Reset is brought to you by


Mr Marouane Derfoufii


This was created through a unique collaborative process led by Mr Marouane Derfoufi. Through a series of virtual events, volunteers coming forward and agencies dedicating time and resource over Year 2024


WE THE PEOPLE


CAN BE THE CHANGE


The Great Reset has Come into Being!


THE GREAT RESET


_________________


Mr Marouane Derfoufi Supports Women's Aid & Women Leaders


Marouane Says 'Women are The Hotel Managers'


'The Men are The Supervisors' 'The Kids Chip In'


'HOME IS WHERE THE HEART IS LOVE LONDON INVEST IN GREAT


_________________


MAROUANE FITNESS TOOLBOX ON 'WORLD MENTAL HEALTH DAY'


How Are Your Team Mates Feeling?


The Pandemic & Lockdown Has Made Us All Really Think Matters


Its Not The Time for 'Passing Hellos & Goodbyes'


Its Time to TALK


England Squad on World Mental Health Day Team 'Food Talk' Matters


REAL FOOD FOR THOUGHT TALK


'Everyone' in London has been playing a part in shaping a fair and inclusive future for everyone who loves the game.


But don’t forget to recognize how far we’ve come. Let’s kick racism and discrimination out of thee GAME – together.


_________________


BEING THERE BE THERE YOU WILL NEVER WALK ALONE


SHOW RACISM THE RED CARD 20 Years of Promoting Diversity


SEE YOU ALL IN QATAR 2022 DISCOVER AMAZING QATAR


ENGLAND ST GEORGE ROARS WE LOOK FORWARD TO THE


THE AMAZEMENT OF QATAR WORLD CUP 2022


'WE ARE BETTER TOGTHER'


_________________


HELLO WEMBLEY & PEOPLE OF GREAT BRITAIN LEND ME TIME


_________________


Created Original Culture Managed by


COOL BRITANNIA

THE APPRENTICE

Foreword

The Lord was with Joseph and he prospered, and he lived in the house of his Egyptian master. When his master saw that the Lord was with him and that the Lord gave him success in everything he did, Joseph found favor in his eyes and became his attendant. Potiphar put him in charge of his household, and he entrusted to his care everything he owned. From the time he put him in charge of his household and of all that he owned, the Lord blessed the household of the Egyptian because of Joseph. The blessing of the Lord was on everything Potiphar had, both in the house and in the field. So he left in Joseph’s care everything he had; with Joseph in charge, he did not concern himself with anything except the food he ate (Genesis 39:2-6).

 

Potiphar saw the blessing in Joseph’s life and it convinced him to put his whole household in Joseph’s hands. He saw that everything he put under Joseph’s authority multiplied and prospered. Potiphar entrusted everything he had to Joseph’s care. Eventually, he did not even know how much money he had anymore. God’s blessing on Joseph was making Potiphar rich.

That is the Biblical truth.

1 Tell Truth – Eye of Beholder

2 Lie – Truth Dies

What is Biblical Reality?

What is absolute reality?

absolute reality

audio

ANSWER

 

“What is reality?” is one of the great philosophical questions. To be fair, one could argue that it’s the core question of philosophy, religion, science, and so forth. To refine the question slightly, “Is there such a thing as ‘absolute’ reality, and, if so, what exactly is it?” Of course, trying to define reality is beyond a brief discussion, a single article, or even an entire ministry. It’s a subject literally beyond any one person. That being said, there are unique Christian perspectives on the nature of reality. These may not answer every question, but they can point us in better directions.

 

First of all, a common term used to reference reality is truth. Truth is that which corresponds to reality—it is the word used to describe things that actually are as opposed to those things that are not. This is important in the context of discussing “absolute” reality, which is inevitably the same thing as absolute truth. Reality (truth) must, eventually, be absolute, or else there is no such thing as reality at all. If reality is not absolute—if there is no ultimate, single, all-encompassing truth—then there is literally nothing else to discuss. All statements of all kinds would be equally valid or wholly invalid, and there would be no meaningful difference.

 

The very nature of the question “what is reality (truth)” assumes a subject that can be defined by statements that are either true or false—accurate or inaccurate—real or unreal—actual or nonexistent. Even those who claim everything is relative must make an absolute statement about the way all things are. In other words, there is absolutely no escape from absolute reality and no denying some form of absolute truth. A person who chooses to jettison that idea is simply operating outside of the bounds of logic.

 

With that in mind, we can refer to “absolute reality” either as “reality” or “truth” and go from there. The Bible clearly espouses a belief in reality vs. fiction (Psalm 119:163) and that we can in fact know the difference (Proverbs 13:5; Ephesians 4:25). This has applications in spirituality, philosophy, and daily life. Some things are (they are true, they are real), and some things are not (they are false, they are not real) beyond personal opinion or knowledge.

 

Spiritually speaking, the idea of “truth” implies that not all religious ideas can be true. Christ said He is “the Way, the Truth, and the Life” (John 14:6), and that statement necessarily means that claims contradictory to His cannot be true. This exclusivity is further supported by passages such as John 3:18 and John 3:36, which clearly state that those who reject Christ cannot hope for salvation. There is no “reality” in the idea of salvation apart from Christ.

 

Philosophically, the fact that the Bible references truth is useful. Certain philosophical views question whether or not human beings are capable of really knowing what is real. According to the Bible, it is possible for a person to know the difference between truth and falsehood (Zechariah 10:2) and between fact and fiction (Revelation 22:15). In particular, this is knowledge at an “ultimate” level, not merely on a personal, experiential level. We can, in fact, have insight into some aspect of absolute reality. Contrary to philosophies that claim man cannot know, such as solipsism, Scripture says we have a means to see at least some of the critical truths of absolute reality.

 

In daily life, the Bible’s stance on reality precludes ideas such as moral relativism. According to Scripture, moral truth exists, and anything opposed to it is sin (Psalm 11:7; 19:9; James 4:17). One of the longest-running philosophical debates is over the difference between “abstract” realities and “concrete” realities. Concepts such as “length,” “happiness,” or “the number four” are not concrete themselves. However, they do have a meaningful connection to concrete things. Biblically speaking, the same is true of concepts such as justice, good, sin, and so forth. You cannot fill a jar with “good” in the same way you can fill a jar with sand, but that does not mean “good” is not true—or “real”—in a meaningful way.

 

With that idea in mind, we can also distinguish between abstractions that exist and those that technically do not exist. Evil is one such abstraction. Sin is “real” in the same sense that “good” is real—but neither of them is concrete. That is, there is no physical particle or energy that God created as a unit of good or of sin. However, both are “real.” The difference is that sin, in and of itself, is defined only in terms of the absence of goodness. In other words, sin is only “real” in the sense that goodness is real, and sin is the lack of goodness.

 

In other words, God can create “good,” as an ideal or an abstraction, and sin can “exist” where there is a lack of goodness. This is not as convoluted as it sounds—we make the same distinction in physics. “Darkness” is an abstraction, but it corresponds to something real: the absence of light, which (depending on the sense we are using) is a real, physical thing made of photons. “Cold” is an abstraction, but it corresponds to the absence of heat—heat being a “real” thing. Neither darkness nor coldness exist in and of themselves; they are both defined entirely as a lack of something else. “Length” is not a substance or a concrete thing but is an abstraction with implications for the concrete world. “Shortness,” then, is only real in that it’s the lack of “length.”

 

As part of understanding the Bible’s stance on absolute reality, it’s critically important to separate the “reality” of experiences from the “reality” they are caused by. Human beings have the ability to use their minds to parse the difference between experiences and thoughts, in order to compare them to a more objective “reality.” This is not entirely intuitive; part of the uniqueness of human beings is the knowledge that our feelings and experiences are not always reliable (Jeremiah 17:9) and thus need to be compared to something objective (Romans 12:2; 1 John 4:1). This is not the same as solipsism, of course, since Christianity presumes that there is some actual, real point of comparison that we can know.

 

That, more or less, brings the idea of truth, or “reality,” full-circle. According to Christianity, “absolute reality” is truth, “truth” is what actually exists and that corresponds to what is real, and the most important aspects of truth are given to us by God. Reality can be known, and it applies to all aspects of our lives, according to the Bible.

 

There may not be a uniquely Christian definition of absolute reality, because virtually all people agree on what the term means.

There is, however, a uniquely Christian perspective on reality, because not all people agree on what reality itself is.

 

REALITY IS LIVED EXPERIENCE & A FREEDOM IN CHRIST

Everyone seeks freedom. Especially in the West, freedom is the highest virtue, and it is sought after by all who are, or consider themselves to be, oppressed. But freedom in Christ is not the same as political or economic freedom. In fact, some of the most harshly oppressed people in history have had complete freedom in Christ. The Bible tells us that, spiritually speaking, no one is free. In Romans 6, Paul explains that we are all slaves. We are either slaves to sin or slaves to righteousness. Those who are slaves to sin cannot free themselves from it, but once we are freed from the penalty and power of sin through the cross, we become a different kind of slave, and in that slavery we find complete peace and true freedom.

 

Although it seems like a contradiction, the only true freedom in Christ comes to those who are His slaves. Slavery has come to mean degradation, hardship, and inequality. But the biblical paradigm is the true freedom of the slave of Christ who experiences joy and peace, the products of the only true freedom we will ever know in this life. There are 124 occurrences in the New Testament of the word doulos, which means “someone who belongs to another” or “bondslave with no ownership rights of his own.” Unfortunately, most modern Bible versions, as well as the King James Version, most often translate doulos as “servant” or “bond-servant.” But a servant is one who works for wages, and who, by virtue of his work, is owed something from his master. The Christian, on the other hand, has nothing to offer the Lord in payment for his forgiveness, and he is totally owned by the Master who bought him with His shed blood on the cross. Christians are purchased by that blood and are the possession of their Lord and Savior. We are not hired by Him; we belong to Him (Romans 8:9; 1 Corinthians 7:4). So “slave” is really the only proper translation of the word doulos.

 

Far from being oppressed, the slave of Christ is truly free. We have been set free from sin by the Son of God who said, “If the Son sets you free, you will be free indeed” (John 8:36). Now the Christian can truly say, along with Paul, “Through Christ Jesus the law of the Spirit of life set me free from the law of sin and death” (Romans 8:2). We now know the truth and that truth has set us free (John 8:32). Paradoxically, through our bondage to Christ, we have also become sons and heirs of the Most High God (Galatians 4:1–7). As heirs, we are partakers of that inheritance—eternal life—which God confers on all His children. This is a privilege beyond any earthly treasure we could ever inherit, while those in bondage to sin inherit only spiritual death and an eternity in hell.

 

Why, then, do so many Christians live as though they are still in bondage? For one thing, we often rebel against our Master, refusing to obey Him and clinging to our old lives. We hold on to the sins that once bound us to Satan as our master. Because our new nature still lives in the old fleshly nature, we are still drawn to sin. Paul tells the Ephesians to “put off” the old self with its deceit and corruption and “put on” the new self with its righteousness. Put off lying, and put on truthfulness. Put off stealing, and put on usefulness and work. Put off bitterness, rage, and anger, and put on kindness, compassion, and forgiveness (Ephesians 4:22–32). We have been set free from the bondage of sin, but we often put the chains back on because part of us loves the old life.

 

Furthermore, often we don’t realize that we have been crucified with Christ (Galatians 2:20) and that we have been reborn as completely new creatures (2 Corinthians 5:17). The Christian life is one of death to self and rising to “walk in the newness of life” (Romans 6:4), and that new life is characterized by thoughts about Him who saved us, not thoughts about the dead flesh that has been crucified with Christ. When we are continually thinking about ourselves and indulging the flesh in sins we have been freed from, we are essentially carrying around a corpse, full of rottenness and death. The only way to bury it fully is by the power of the Spirit who is the only source of strength. We strengthen the new nature by continually feeding on the Word of God, and through prayer we obtain the power we need to escape the desire to return to the old life of sin.

Then we will realize that our new status as slaves to Christ is the only true freedom, and we will call upon His power to “not let sin reign in your mortal body so that you obey its evil desires” (Romans 6:12).

WELCOME To God's World a 3 Part Speech by Marouane Derfoufi 

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Part 1 GODS ECONOMY - The Whole World Should be Abundance

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Topics include:•Unrighteous wealth•Giving and sharing•True wealth•Equality•Generous buying and selling•Sharing land•Debt•Transforming business activities•Savings and investment•Money•Problems with modern banking•Better money•Better financial institutions. Marouane's Version

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INTRODUCTION

It starts with a dream…

Several years ago, I had a dream in which I was standing at an ATM machine. I was in line for several minutes, only to put my card in and watch as the machine spit out American tens, fives and ones and then nothing!  I wanted to panic as I had anticipated getting twenties and more money.

Suddenly, I looked to my right and saw another ATM machine with a man clothed in white standing beside it. There was no lineup and I knew I needed to move over to that machine.  As I then stood in front of it, the dream suddenly ended.  I sensed the Lord speaking to me “I want you to step into My economy”.

This dream remains with me and has caused me to ponder what exactly does this phrase ‘economy of God’ mean?  While I do continue my quest to understand this term, here are a few of my thoughts so far.

gods-economy

Three things I consider when thinking through this term ‘economy’ are:

1) The dictionary defines ‘economy’ as “careful management of available resources” and includes such concepts as thrift, providence, prudence, careful budgeting, saving, restraint, and frugality;

2) In the Greek it pertains to “stewardship or administration related to a household”;

3) Throughout the New Testament we hear Jesus speaking about His Kingdom having come. He often spoke about it within the context of servants being judged for their stewardship of what has been entrusted to them by their master i.e. Luke 16:1-13.

My sense is that God is looking for us to have a far greater perspective in managing our finances than the immediate here and now. He wants us to consider an eternal perspective. I believe He is my King and He rules over a Kingdom as described in His Word.  As a believer in Him, I am a part of this Kingdom. I believe He has asked us to work in partnership with Him in stewarding or administrating this Kingdom as He leads and directs –in this case from a financial perspective.  I have come to realize that all that He has given me belongs to Him – the full 100%.

handsdirt

So this begs the question – how does He ask me to steward these financial resources?

First, our Lord and King makes it clear in Scripture that He is the source of all things, including our finances. He then lays out principles for us in both the Old and New Testament that include such areas as debt, savings, tithes, offering and gifts. We follow these principles in obedience but He also desires us to seek His leading as part of the process.

We ask Him what would bless and give Him joy in our financial stewardship. This question not only relates to where we tithe and release our offerings and gifts but also includes how we spend and manage our own personal finances in day-to-day living.

In essence, the economy of God is being aware and intentional in how you and I administrate the financial resources He puts at our disposal.  I believe He releases financial creativity within us and blesses us for the healthy functioning of our families and communities.  Included in this process is a joyful and active engagement with Him, a partnering, an asking for direction and guidance, a releasing in obedience, a seeking to bless, and, ultimately, seeing fruit borne and the Kingdom of God extended.  This will have eternal rewards as His Word says.

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I BEGIN

God’s Economy is a radical approach to economics based on the good news of the Kingdom of God. Everything on earth belongs to God, so all our economic activity is part of his economy, whether we acknowledge him or not. God’s economy is a good economy.

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 Since we have his ethical standards, we can describe how a good economy would function. What will produce the most wealth is not relevant. What matters for a follower of Jesus is obeying him. We want an economy that is right and good in his eyes, even if it does not function as well as other systems. It is better to be good before God than to be prosperous or wealthy. Modern economics is purely pragmatic, focusing on what will work. This book sees economic issues as ethical questions: what should be done, not what will work. Our question about every economic policy should be this: Is it morally right? Does it comply with God’s word? Is it good? A good economic policy is one that complies with God’s ethical standards.

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 The irony is that the right economic policies may not achieve the goals that many politician’s desire: fast economic growth or equal income distribution. However, Christians should always be advocates for the right policies, not effective policies. This book describes the Instructions for Economic Life that God gave through Moses. Jesus confirmed this guidance and adapted it for people who are loving one another in a Kingdom Community. Applying the Instructions for Economic Life will completely transform our economic behaviour and business activity.

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Good economics can be expressed in three words (two in Hebrew)."Do not steal" (Ex 20:15).This is one of two universal laws that God gave through Moses. It is God’s most important standard for economic behaviour. If an economic policy or practice involves stealing it is wrong. When investigating an economic problem, I ignore the symptoms and dig down to find the place where theft has occurred. This approach usually exposes the cause of economic problems, as they are mostly the result of a theft of some kind.

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Most of the economic teaching in the Old Testament is an application of the command prohibiting theft. Jesus’ teaching about economic activity affirmed this principle. He described money that had been stolen as unrighteous wealth.

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God’s economics can also be expressed in five words."Love your neighbour as yourself" (Lev 19:18).The command was originally given by Moses as part of his instructions to the children of Israel. Jesus used this command as the heart of his teaching about economics. He said this is the second-greatest command, after loving God."Love your neighbour as yourself" (Luke 10:27).James repeated the same command in his letter.The five-word version turns the three-word version positive. If we love people, we will not be able to steal from them. Love can guide all economic actions in the community in which we live.Jesus expanded the definition of our neighbour to include everyone whom we have contact with during everyday life. This means that our neighbour is not just those we like, or those living close by. Our neighbour is everyone we encounter while engaged in an a better economic activity.

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God’s Presence Brings Prosperity

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God’s presence brings a sense of blessing to individuals and to the place where they live. If we examine the Ark of the Covenant in the Old Testament we find something interesting.

The ark of God remained with the family of Obed-Edom in his house for three months, and the Lord blessed his household and everything he had (1 Chronicles 13:14).

The Ark, which represented God’s presence, brought prosperity wherever it went. So if God’s people prosper, then the cities in which they live can prosper too.

Joseph’s prosperity affected the places he lived. Earlier in the blog we looked at the life of Joseph and saw that he had a prosperous soul. He often encountered opposition, but he always found a way to prosper. In addition, whatever physical location Joseph was in seemed to prosper as well; first Potiphar’s household, then the prison where Joseph stayed and finally the whole nation of Egypt. Let’s take a closer look: his brothers sold him as a slave to a traveling caravan when he was a teenager. From there he was traded off as a slave to an Egyptian official named Potiphar. This presented a huge challenge, but not for long, as we read in Genesis.

 The Lord was with Joseph and he prospered, and he lived in the house of his Egyptian master. When his master saw that the Lord was with him and that the Lord gave him success in everything he did, Joseph found favor in his eyes and became his attendant. Potiphar put him in charge of his household, and he entrusted to his care everything he owned. From the time he put him in charge of his household and of all that he owned, the Lord blessed the household of the Egyptian because of Joseph. The blessing of the Lord was on everything Potiphar had, both in the house and in the field. So he left in Joseph’s care everything he had; with Joseph in charge, he did not concern himself with anything except the food he ate (Genesis 39:2-6).

Potiphar saw the blessing in Joseph’s life and it convinced him to put his whole household in Joseph’s hands. He saw that everything he put under Joseph’s authority multiplied and prospered. Potiphar entrusted everything he had to Joseph’s care. Eventually, he did not even know how much money he had anymore. God’s blessing 'Made Joseph Rich' So Too His Masters Too People became Rich

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MY PRAYER

Dear Lord Make My Community Rich Grain Individual Bread Community For Jesus Said 'I am The  Bread of Life' LET US EAT

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Part 2 MICROBES - Coronavirus isn't a NEW IDEA Billion Years Old

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'My Microbial Life!'  New Science Book by Mr Marouane Derfoufi

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Marouane is Now Playing: 'I Contain Multitudes' - BOB DYLAN

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DESCRIPTION

For most of human existence, microbes were hidden, visible only through the illnesses they caused. When they finally surfaced in biological studies, they were cast as rogues. Only recently have they immigrated from the neglected fringes of biology to its center. Even today, many people think of microbes as germs to be eradicated, but those that live with us—the microbiome—are invaluable parts of our lives.

This book offers a unique perspective on the invisible organ, a body part that has been visualized only recently. It guides the readers into the world of the microbial constituents that make humans the way they are. The vitamins they produce, the smell they generate, the signals they create, and the molecular guards they elaborate are some of the benefits they bestow on humans.

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After introducing the notion as to why microbes are an integral component in the development of humans, the book examines the genesis of the microbiome and describes how the resident bacteria work in partnership with the skin, digestive tract, sexual organs, mouth and lungs to execute vital physiological functions. It then discusses the diseases that are triggered by the disruption of the harmonious relationships amongst these diverse systems and provides microbial cures to ailments such as obesity and digestive complications. Finally, the book focuses on the future when the workings of the human microbes will be fully unravelled. Societal changes in health education, the establishment of the microbiome bank, the fight against hunger, space travel, designer traits and enhanced security

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My Microbial Life us peer into that world for the first time, allowing us to see how ubiquitous and vital microbes are: they sculpt our organs, defend us from disease, break down our food, educate our immune systems, guide our behavior, bombard our genomes with their genes, and grant us incredible abilities. We learn the secret, invisible, and wondrous biology behind the corals that construct mighty reefs, the glowing squid that can help us understand the bacteria in our own guts, the beetles that bring down forests, the disease-fighting mosquitoes engineered in Australia, and the ingredients in breast milk that evolved to nourish a baby’s first microbes. We see how humans are disrupting these partnerships and how scientists are now manipulating them to our advantage.

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We see, as William Blake wrote, ‘The World in a Grain of Sand.’

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I Begin

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In the next decade, advances in our understanding of microbes and microbiomes will likely transform our way of life; providing novel therapeutics, alternate energy sources, and shaping fundamental doctrines of biology. We explore the promises herein, and tools required to achieve this progress.

Notably, it is critical that we improve the inclusivity and diversity of our research agendas and teams, so that science benefits people of all identities and backgrounds.

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I Contain Multitudes is the story of these extraordinary partnerships, between the familiar creatures of our world and those we never knew existed. It will change both our view of nature and our sense of where we belong in it.

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Introduction

Earth is home to upward of 1 trillion microbial species.

With advances in technology that enable us to investigate microbes across time and space, humanity has the opportunity ‘to explore strange new worlds. To seek out new life and new civilizations. To boldly go where no one has gone before!’ guided by reams of sequence information. In this commentary, we reflect on the impact of the burgeoning knowledge of microbes and microbiomes, and some of the tools required to explore this new world.

Microbes have shaped the course of humanity, enabling basic biological discoveries such as the triplet nature of codons, yielding therapeutics including numerous antibiotics, and contributing to everyday life by serving us fermented products and as sources of enzymes for our laundry detergent. Recent studies have also revealed that our healthy existence is intricately reliant on microbes that inhabit our body and influence physiological functions in ways that we are only beginning to understand. Notably, the entirety of our knowledge of and from microbes is derived from 0.001% of microbial taxa predicted to exist on earth

Microbial biodiversity seems greater than ever anticipated yet predictable from the smallest to the largest microbiome.

However, scaling laws developed for plants and animals often go untested or fail to hold for microorganisms. As a result, it is unclear whether scaling laws of biodiversity will span evolutionarily distant domains of life that encompass all modes of metabolism and scales of abundance. This will benefit animal community data, we show similar rates of scaling in commonness and rarity across microorganisms and macroscopic plants and animals. We document a universal dominance scaling law that holds across 30 orders of magnitude, an unprecedented expanse that predicts the abundance of dominant ocean bacteria. In combining this scaling law with the lognormal model of biodiversity. Scaling laws underpin unifying theories of biodiversity and are (Scaling laws predict global microbial diversity) among the most predictively powerful relationships in biology.

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There's Human & Environmental Microbes I Will Explain

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Human microbiome (Explained)

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The study of the human microbiome takes us back to the origins of microbiology when Antonie van Leeuwenhoek invented the simple microscope and first saw bacteria (which he termed animalcules) derived from pond scum and between his teeth. Through concerted efforts over the last two decades, we now better understand the identity of microbes that inhabit the human body. In certain cases, we even understand the roles of specific microbes in the maintenance of our health. Despite some promising advances, the holy grail of microbe-based therapeutics has under-delivered, perhaps because of premature hype from associative knowledge and absence of causative information. However, as we move past the first wave of exploratory enthusiasm, the field is making rapid progress, developing computational algorithms, genetic tools for microbial manipulation, improved metrics for measurements, and high-throughput experiments to nail down molecular and biochemical details of the complex relationship between human hosts and microbes. We anticipate that understanding the intricate signaling between microbes, and with the host

through small molecules and peptides will be a key area of progress that will yield therapeutics and clinical interventions. Further, sequencing technologies and bioinformatic algorithms that are honed to characterize phages, protists and other eukaryotic symbionts of the human body are promising areas of development. Despite the wave of new information that is being generated, one area of concern in studies on the human microbiome is the lack of diversity in research subjects, where most studies focus on western and Caucasian populations. We need to urgently act to ensure that existing disparities in healthcare are not exacerbated as we make forays into new therapeutic avenues backed by our knowledge of the human microbiome

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Environmental microbiome (Explained)

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In the past decade, we have witnessed fascinating advances in the study of microbes from diverse ecologies, including intricate symbionts at submarine volcanic eruptions, hardy survivors in the Atacama desert (ecology akin to Mars), and ‘huge phages’ found in wide-ranging ecosystems. Focused efforts like the Tara Expeditions and Earth Microbiome project that leverage massive sampling in combination with high-throughput sequencing have significantly expanded the catalog of known microbes. While these endeavors are invaluable in advancing our knowledge, it is humbling to remember that despite our best efforts, we are still only sampling a miniscule fraction of the  microbial species predicted to currently exist, and an even smaller fraction of the organisms that have ever existed and will exist in the future. In the new decade, we anticipate learning new facets of the rules of life and biocatalyzed chemistries from these novel microorganisms. For instance, strategies to assemble complete genomes track mobile genetic elements and extrachromosomal elements may finally allow us to comprehensively grasp the dynamics of the evolution and exchange of genetic material. This will also provide us insight into novel classes of enzymes that interact with nucleic acids in fundamental processes such as DNA repair, epigenetic modifications, and recombination, and have translational utility in genome engineering, just as CRISPR/Cas systems have revolutionized molecular biology. While modern tools and techniques have allowed us to explore new organisms, we are also improving our understanding of well-studied model organisms like Escherichia coli. For instance, advances in biochemical, computational and microscopy-based techniques have enabled us to dissect the nature and extent of subcellular organization in this familiar microbe, yielding exciting new fundamental insights.

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Transformative tools and technology

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The biggest challenge in honing tools to explore the unknown remains our deep familiarity with the known. Therefore, we need to constantly remember that our world view of microbes and their potential is based on a fraction of the existent diversity of life. One strategy to develop enabling futuristic tools is to remain unfettered by current biological principles, and lean on the fundamental sciences of mathematics, physics and chemistry, and contemporaneous machine learning algorithms. Mathematical frameworks that can handle the inherent nonlinearity, stochasticity and complexity of biological problems, assembling multi-omics data at a systems level, are a cornerstone for progress. Similarly, defining statistical measures that are most relevant to assessing ecological interactions is also invaluable to capture signal over noisy data with reasonable sensitivity. Cutting edge physics has pushed the boundaries of microscopy, down to even visualizing folded proteins14 and RNAs15. In the next decade, we anticipate non-invasive methods to capture host-microbe and other systems level interactions in vivo. An important element herein is advancements in robust fluorescence markers and strategies in bioorthogonal chemistry that can identify and label different biomolecules such as nucleic acids, cell-surface proteins, and sugars. Peering within a cell, improvements in mass spectrometry, pushing the boundaries of physicochemical principles, have enabled researchers to gain metabolic insights that were previously inaccessible. We hope that such high-throughput strategies in analytical chemistry continue to advance, enabling identification of small molecules ab initio from complex mixtures. These efforts in metabolomics will benefit from innovative bioinformatic algorithms that identify and predict functional pathways in microbes. Similar computational efforts to map the metabolic potential and growth requirements of traditionally unculturable microbes will augment our ability to grow these exotic bugs and understand their biology. Finally, computer algorithms have exponentially transformed the scale of biological investigations, ranging from massive efforts to identify novel microbes, to characterizing molecular pathways, and defining fundamental principles of biochemical and molecular interactions.

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Further, maturation of machine learning strategies will enable us to take a fresh approach to data analysis, uncluttered by limitations of the human imagination.

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Conclusion

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Taken together, in the centuries since the time of van Leeuwenhoek, breakthrough discoveries have exemplified the transformative power of discovering new microbes, understanding their biology, and gaining access to their evolutionarily honed biocatalytic potential.

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The steady rise in multi-drug resistant superbugs and extended dry spell in the discovery of novel antibiotics is a major cause for concern.

We hope that microbes will continue to yield novel antibiotics and inspire new synthetic solutions.

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Recognizing that this is just a tiny fraction of the abounding knowledge and resources that exist around us inspires curiosity and verve that in turn fosters endeavors in research.

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These efforts will certainly improve the quality of our lives and likely even sustain our survival as a species. The Species & Human Race WILL SURVIVE If They Listen to Mr Marouane Derfoufi Today!

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Part 3 THE GREAT RESET- 2024 Let's All Get Back To Work

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Generation Unlimited on a mission to skill and connect the World

Dear Sir Madam Global Big Data Creative Intelligence Bank Program

Whom It May Concern Lords Ladies Gentlemen

Boys & Girls

Boy Girls Dreamers of Dreams

Dear Right Honourable Lizz Truss Prime Minister

Attention

Right Honourable Kwasi Kwateng Budget Control

Right Honourable Suella Braverman Homeland Security

1st established During a Winter of Crisis

WINTER DISCONTENT SUMMARY

GREAT RESET 2024

Reset The Mindset By Mr Marouane Derfoufi

ASK Question 'What is The Great Reset 2024?'

Primarily A Global Big Data & Creative Intelligence Bank Program

1ST ASK

WHY DO WE NEED TO RESET?

THE CHALLENGE

'HELLO!' GREAT RESET 2024 With SPRING IMPACT THEN SUMMER

1st TOWN COUNTRY Town Mouse visits a Brother in the COUNTRY and Disdains the Country Mouse's Lifestyle. They both then visit the CITY. Town Mouse Decides Quieter, Country Time is A Better Life

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Innovation as Standard

UNBOX YOUR PHONE THIS CHRISTMAS

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WHAT’S HAPPENED SO FAR?

In 2020, Mr Marouane Derfoufi collaborated to create a white paper, a launch film and this website.

Over 12 months, momentum built as hundreds of websites were built and shared Marouane attended gatherings and many influential people pledged support. 'PLEDGE YOUR SUPPORT!'

THE CONTEXT

The Covid-19 crisis, and the political, economic and social disruptions it has caused, is fundamentally changing the traditional context for decision-making. The inconsistencies, inadequacies and contradictions of multiple systems –from health and financial to energy and education – are more exposed than ever amidst a global context of concern for lives, livelihoods and the planet. Leaders find themselves at a historic crossroads, managing short-term pressures against medium- and long-term uncertainties.

THE OPPORTUNITY

As we enter a unique window of opportunity to shape the recovery, SPRING IMPACT THY KINGDOM COME will offer Opportunity to help inform all those determining the future state of global relations, the direction of national economies, the priorities of societies, the nature of business models and the management of a global commons. Drawing from the vision and vast expertise of the leaders engaged across the Forum’s communities, the Great Reset initiative has a set of dimensions to build a new social contract that honours the dignity of every human being.

'HELLO!' GREAT RESET 2024 With SPRING IMPACT THEN SUMMER

WE NEED TO RESET

1. Reset ourselves to become agents of change, not just passive receivers of briefs.

You can:

2. Read and share The Great Reset White Paper with colleagues

3. Join the Purpose Disruptors Start Disrupting

4. Reset what we create to promote sustainable values, attitudes and behaviours.

You can:

Encourage your agency to join the 'CHANGE BRIEF' alliance. Participants aim to respond to client briefs in a way that promotes more sustainable values, attitudes and behaviours in client audiences.

Reset our impact by reevaluating what we measure and celebrate as ‘success’.

You can:

Learn about the ‘Ecoffectiveness’ framework. This is the ‘missing measurement’ needed so that the advertising industry can take full responsibility for the carbon impact of its work. The open-source framework seeks to quantify emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’.

THE PLEDGE

The Great Reset Campaign throughout August focused on building community with a series of Gatherings. Our community is now over 5000 Facebook

members strong and many people and agencies have pledged their support - thank you!

Official

Pledging

Pledge commitment influence how the world behaves

THE WHITE PAPER

HOW CAN I DEEPEN MY UNDERSTANDING?

To understand more about the intellectual argument, research and thinking behind The Great Reset. Read it, digest it, talk about it, share it, send it to your friends family & familiars

THE MISSING METRIC

HOW CAN WE TAKE FULL RESPONSIBILITY FOR THE IMPACT OF OUR WORK?

Key to ensuring our industry helps society and business to reduce our collective carbon footprint is re-evaluating what we measure and celebrate as ‘success’. The ‘Ecoffectiveness’ framework is a simple way to do this. We’re inviting strategists and econometricians to join us and contribute to its progress. Particularly if you have data to share. We’d love to hear from you

EMAIL

Great Reset 2024

The Green Recovery

The COVID19 Generation

Table of Contents

INTRODUCTION

Part 1 The Great Reset 2024

Part 2 What is Gen C?

Part 3 Shaping Gen C Future

FINAL WORD

Part 4 Tell It What It Is Yeah

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INTRODUCTION

Great Reset 2024 : The Green Recovery

Shaping Gen C's Future

by Mr Marouane Derfoufi

Mr Marouane Derfoufi is proud to have joined scores of companies and organisations…

..Across the UK in calling for a Green Recovery.

We know it can happen here. Just look at how other countries in Europe are pushing ahead with ambitious green recovery programs of their own. The UK public overwhelmingly supports a green recovery—with nearly 75% saying that this is a once-in-a-lifetime opportunity to tackle climate change.

And yet the prime minister continues to speak only vaguely about “sustainability”.

That’s why it’s up to us to keep the pressure on.

Let’s create a new normal. Let’s protect the people and the planet we love. Not only is a better, more just and resilient world possible, it’s within reach. Make sure our leaders hear your voice! Stand with us and call for a green recovery today.

Is it really almost Christmas?

The pandemic has made these last few months crawl by like years.

Right now, even as life in some ways is beginning to look more recognisable, millions remain out of work and millions more continue to struggle with the challenges of having to do their jobs from home. Everybody is wondering what comes next. A lot of people just wish things could get back to normal.

But is “normal” actually what we want? Normal was exposed by the pandemic to be riddled with inequalities and injustice Normal brought us the climate crisis We can do better than normal!

We have an opportunity, both here in the UK and around the world, to build a better future—to create a new economy and a new normal. Join us in calling for an economic recovery that puts people and the planet first, a "green recovery" that will help us come back better and stronger than we were before.

What is the Green Recovery?

Before we go on, let's see what the Green Recovery is all about. The journey started on 11 December 2019. That was the day that Ursula von der Leyen, President of the European Commission, presented the Green Deal, also known as the EU Green Deal, the roadmap for making the European Union's economy sustainable.

After the first few months of 2020, during which the response to the pandemic saw health and economic issues prioritised, a European movement pushed for a commitment to promote a sustainability-focused recovery. As stated in the manifesto of that initiative, it advocates the mobilisation of green investment packages to "prepare our economies for tomorrow's world". In terms of sustainable development, we know that renewable energies will power the world after the pandemic.

This is an ambitious plan to combat climate change with 50 specific action measures and a lofty end goal: for Europe to achieve carbon neutrality by 2050, separating economic growth from the use of the planet's resources and reducing emissions by at least 55 % over the next 10 years (the target previously set was 40 %). To achieve this, on 4 March 2020, a European Climate Law was proposed that would help turn political agreement into a legal obligation and a trigger for investment.

A global commitment

The Green Recovery has now moved beyond European borders. The United Nations (UN) has launched a powerful campaign, which includes the initiative started by UN Secretary-General António Guterres, calling economic stimulus programmes to be aligned with climate targets and Sustainable Development Goals (SDGs). The International Monetary Fund (IMF) has pledged fiscal, monetary and financial stability measures to facilitate a rapid return to strong, sustainable, balanced and inclusive growth through a Green Recovery.

Some countries, such as Indonesia, are already integrating low-carbon growth into their economic development plans for 2020-2024. Chile recently presented its revised Nationally Determined Contribution, outlining social and economic benefits that will improve livelihoods after the pandemic. Recent parliamentary elections in South Korea have strengthened the country's Green New Deal agenda, and the government has made a commitment to achieve zero net emissions by 2050.

The Green Recovery is the path to the new normal

If one thing is becoming clear, it is that things will not return to normal. Or at least not to the normal that we were used to before the COVID-19 pandemic. It is time to invest in resilient, low-carbon growth. According to Angel Gurría, Secretary-General of the OECD, stimulus packages need to be aligned with ambitious policies to tackle climate change, environmental damage and social inequalities. The path to this new normal after the pandemic must encompass the Green Recovery and a clear commitment to sustainable development.

What, Exactly, Does “Green Recovery” Mean?

The coronavirus has hit the world economy hard. The UK, EU, and US have all suffered historic declines.

Governments are pledging to rebuild again, to create jobs, spark growth, repair the damage done. The question is, What will our rebuilt economy look like? Will it favour polluting industries and corporations? Or will it instead center the environment, equality, and justice?

A green recovery focuses on policies and solutions that will benefit people AND the planet for years and years to come.

Safeguarding the environment, through protecting ecosystems and fighting the climate crisis, is a big part of it, but so is investing in clean-energy jobs, ensuring everyone’s health, safety, and civil rights, and prioritising climate justice.

Historically, both here and abroad, our most vulnerable communities have suffered the most from air pollution and the many other environmental impacts of industrialisation. The same is true when it comes to climate change. As we transition to a strong and sustainable clean-energy future, we have to ensure that no one is left behind, that the people least responsible for this crisis are not hurt the most by it.

We can do this! But we’re running out of time...

Why It Matters

According to a recent report, the effects of climate change are likely to be worse than once thought. (What makes this extra-unsettling is that we already knew it was going to be pretty bad!) We’re talking about sea levels rising more dramatically, heat waves becoming even more unbearable, extreme weather getting more and more extreme. We MUST limit global temperature rise to 1.5˚C, and it will take decisive action and bold leadership to make it happen.

Which is why this moment matters so much! We have an unprecedented opportunity to do things in a new way, to learn from our mistakes and build on our successes and come back better, greener, and more resilient. Our government must make choices today that’ll strengthen our communities and—we think this is quite an important point—preserve a habitable planet.

The Choices We Make

To avoid the worst effects of the climate crisis, we have to act now. That’s why the Climate Coalition's green recovery plan prioritises:

Climate justice: Our most vulnerable communities are being hit the hardest by climate change and need help. They need housing and healthcare and jobs. Justice and equality must be at the heart of our transition to a clean-energy economy—we have to make sure that no one is left behind.

Clean energy: We must dramatically increase investment in renewables and clean-energy infrastructure and divest entirely from polluting industries. As the UK pushes for its net-zero goals, we should focus on things like building energy-efficient homes and offices and modernising public transportation.

Sustainable jobs: Deepening our commitment to clean energy will result in the creation of new “future-proof” jobs all over the UK, but the transition to the new economy will not be easy for everyone. Local training and education programs will be key.

The environment: Restoring ecosystems, supporting sustainable food and farming, and ensuring that all people have access to nature are a huge part of fighting the climate crisis and helping people thrive.

There’s a lot more. And it all makes sense.

 

GREAT RESET 2024

I Hope It's Clear Concise You

Understand My 'Live Experience'

Transmitting My Knowledge

Of

The Pandemic

This is Shaping Gen C

Future

2024

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Part 1 The Great Reset 2024

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The Great Reset

Two years ago, the Cambridge Centre for the Future of Democracy published its inaugural

‘Global Satisfaction with Democracy 2020” report.

This study analysed a global, novel data set combining data sources, country surveys, and found widespread democratic disillusionment, in particular in developed democracies.

 1 In a follow-up report in found evidence of a growing inter-generational divide, as younger generations were not only less satisfied with the performance of democracy than older age cohorts, but also less satisfied than their elders had been at the same stage in life.

2 The purpose of the current report is to examine how the global coronavirus pandemic has upended our prior findings. Our first report was published just two months before the World Health Organisation declared a global pandemic in March of 2020. In the two years since, societies have faced a once-in-generation event that has disrupted working lives, the role of government, economic conditions, and social relations across the planet. An established body of literature in the study of public opinion suggests that major life events, such as war, revolution, or natural disaster, can have profound and lasting effects upon lifetime beliefs and attitudes.

3 Yet as societies gradually return to normal life in 2022, we are still far from understanding what this legacy may be. If there is a “COVID-19 generation,” similar to the “1945” or “1968” generations of the past, what may be its defining attitudes and beliefs? Does the post-pandemic era offer the prospect of more of the same – or will it prove to be a “great reset” event that completely changes

the landscape of public opinion and salient societal and political trends?

What is The Great Reset 2024?

The Great Reset Initiative is the name of an economic recovery plan drawn up by the World Economic Forum in response to the COVID-19 pandemic. The project was launched in June 2020, with a video featuring Charles, Prince of Wales released to mark its launch

What does the term Green Recovery mean?

The Green Recovery is the name given to a series of economic recovery measures aligned with achieving long-term climate change and sustainability objectives, to move toward a sustainable and economic model for the planet, which is both more resilient and inclusive.

What is The The Earthshot Prize?

Climate Change with the Duke of Cambridge at Kensington Palace ahead of the inaugural Earthshot Prize - his ambitious plan to showcase those working to save the planet.

‘As His Royal Highness says in the interview, the game-changing nature of The Earthshot Prize is the ambition to scale up every Finalist’s solution to accelerate their impact.’

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Part 2 What is Gen C?

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WHAT IS GEN C?

The term Gen C first started popping up in media reports early in the pandemic. More recently, investment analysts like children's rights advocates have taken to using variations on the phrase.

Defining a generation isn't simple. The names we use to talk about groups of people born in any given period can change over time -- sometimes because what seemed to be a defining event later turns out to be less influential than other forces at play, sometimes because a different term gains momentum and sticks.

How we define recent generations

Defining a generation isn't easy, and sometimes the names we use change over time. Here's how generations have been defined over the past century:

The Silent Generation: Born 1925-1945

Baby Boomers: Born 1946-1964

Generation X: Born 1965-1980

Millennials: Born 1981-1996

Gen Z: Born 1997-? (no endpoint set)

Gen C: 2010-?*

*While some experts are using the term "Gen C" to refer to the coronavirus pandemic's impact on children, scholars in different fields so far have different definitions of when this generation begins and ends.

Marouane’s definition of Gen C includes children born from 2010 to the mid-2030s -- because, he says, the changes we're witnessing are so dramatic that even kids born years after the pandemic ends will still see it shaping their lives.

"They're going to be different," Marouane says. "They're being defined by a completely new world."

"My baby Rebecca, she's going to grow up however the world is," he says. "It's what she knows."

The pandemic will affect kids in different ways

We don't know how the world will look post-pandemic. That could take months, years or even decades to discern.

We do know that parents are worried, many kids are hitting the wall and the most vulnerable children are even more at risk. Marouane warns that what started as a public health emergency has become a mental health crisis for children and adolescents. And UNICEF says its data "uncover a devastating and distorted new normal for the world's children."

But scholars say dissecting the problems of the present isn't the only way to think about Gen C's future. There's also a lot we can learn from the past.

Marouane Says "I'm seeing so many similarities...just in terms of the inequalities that were there all along but become starkly apparent during a time of crisis," For their book, "Children of Katrina," Peek and co-author Alice Fothergill followed hundreds of children to see how the devastating 2005 storm shaped their lives.

"The patterns were clear that low-income African Americans were the most exposed in Katrina, and they suffered the most protracted recovery and the worst impacts," Peek says. "And the same thing is happening in the pandemic."

People of color are dying and getting sick at higher rates, Peek says, and children of color are disproportionately out of school. And those inequalities, she says, need to be not only acknowledged, but also factored into recovery efforts.

It's a takeaway Jonathan Comer's found in his research, too. The professor of psychology and psychiatry at Florida International University has studied the effects of terror attacks like 9/11 and the Boston Marathon Bombing on children. Often, he says, the situations children's families were in before disaster struck -- and the support they received afterward -- played a bigger role in shaping the longer-term mental health impacts than anything the children directly experienced.

"It's too early to tell, of course, what the overall character of this generation will look like and how the mental health of this generation will be affected in the long-term," Comer says.

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"But it seems that there's not going to be a universal character or personality impact, because the burdens of these times are not shared equally."

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‘Gen C : No Universal Character: The Burdens of The Pandemic Were Not shared Equally’

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This Technology Savvy Youth of Gen C Are The ‘Gone Digital Fishing’ Generation

Streaming on Platforms as Gamers & Performers The Whole Message is BE UNIQUE

Stay True to Who You are as a Person & Contribute The Group The Community & The World

The daily realities of the pandemic have become achingly clear. But we don't know what major social events will be unfolding days or decades from now.

Technology will be a big part of Gen C's lives. But their future isn't set in stone

Mr Marouane Derfoufi analyst, has been spending a lot of time thinking about what the future will look like. And he's optimistic.

"To be honest, I really envy Gen C," he says. "I think they're going to live in a fascinating world."

Changes that we've already been seeing with Gen Z, the preceding generation, will accelerate, he says. For example, Israel predicts Gen C will have the opportunity to work wherever they want in the world, without leaving the comforts of their home.

"The role of technology, of data creation, is going to accelerate dramatically. ...They will live their life online," he says. "They'll get their experience in the virtual world."

Experts who study child development and disasters say there are plenty of reasons to worry about Gen C's future, too.

"Every age group is at risk," Comer says, noting that he and other mental health professionals are particularly worried about what he calls the "in-betweeners" who are showing increased behavioral problems and signs of depression.

Older children have a better grasp of the situation and can better express their distress. Younger children don't know a previous time when things were different. But Comer says many kids in the middle -- who aren't as good at articulating complicated feelings and "are still early in understanding the world" -- are really struggling.

"We're seeing 7-year-olds, 8-year-olds, 9-year-olds who already -- just from enduring the past year of isolation, home schooling, being out of routines and structure and activities -- are having considerably negative mental health impacts," he says.

It's too soon to know what that will mean down the line, Comer says, but the ripple effects will likely be seen for years to come. And another factor, he says, can't be ignored. This disaster, unlike many others in the past, hasn't spawned the same sort of community solidarity that can help with recovery, Comer says.

"This hardship has been marked by more unrest and more mistrust. ... We're not seeing the large-scale community cohesion that sometimes helps generations and cohorts get through some of the most difficult times," he says.

But the situation is still unfolding. And in some ways, that's a good thing.

"None of this is written in stone in terms of where we go from here," Peek says.

With so much uncertainty, one of the most important things we can do to make sure we're on the right path, Peek says, is talk to children about what they're experiencing, listen to what they're saying and give them a chance to contribute however they can.

What all of us do now will play a big role in…

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Shaping Gen C's Future.

BE KIND THINK HUMAN

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Part 3 Shaping Gen C Future

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How the next generation will shape the next normal

Gen C is the pandemic generation — transformed by COVID-19 and defining the world beyond it. Businesses need to understand Gen C to thrive.

In brief

As the largest generational cohort in history, Gen C’s attitudes and expectations are poised to shape the next normal.

Business leaders must understand this generation’s ambitions and expectations if they are to thrive.

Transparency, accountability, trust and a focus on stakeholder capitalism will be key to successfully engaging with Gen C in the next normal.

For members of Generation C (Gen C), especially those between the ages of 18 and 23, the COVID-19 pandemic is poised to be a generation-shaping event, much as the 2008 financial crisis and Great Recession were for Millennials. From school shutdowns and quarantines to social distancing and high unemployment, Gen C is coming of age in the midst of dramatic socioeconomic tumult.

As members of this generation mature and become future leaders, consumers, workers and voters, what effect will the pandemic have on their views and expectations of society, governments and businesses? What enduring changes do they foresee? And what would Gen Cers do differently if they were in charge? Business leaders need to heed these insights to thrive in the world beyond the pandemic.

In science we trust

Gen C uniformly expressed disappointment in leaders’ actions to safeguard public health. They were critical of the lack of data-driven, science-based decision-making with most leaders focused on their political agendas instead.

Almost unanimously, Gen C are saying that if they were in charge, they would prioritize science and technology to tackle the pandemic. They would be more proactive, issuing mandatory mask wearing and driving global cooperation on vaccine development and distribution. Given that this generation has grown up entirely in the internet age, it is perhaps expected that they lean so heavily on data, science and technology as the main tools for combating the pandemic.

Businesses Need to Ask

How Are We Going to Engage with Gen C The Youth of Today?

Only Then Will we Start Shaping Gen C’s Future.

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Part 4 Tell It What It Is Yeah

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Shifting to a green economy

Since this generation will bear the brunt of climate change, it was a central concern during the discussion.

Gen C expect the pandemic to increase awareness of climate change, triggering governments and businesses to take more decisive action. Many anticipate intra-city cooperation to take the lead. However, some participants felt the pandemic’s economic fallout would lead governments to de-prioritize climate change.

Leading with empathy

Gen Cers see leaders as lacking empathy for the vulnerable. If in charge, Gen Cers said they would provide more resources and support for small, local businesses, prioritize equitable access to treatments and vaccines, and emphasize cooperation rather than individualism.

Underlying all their responses, Gen C displays a profound disillusionment with today’s status quo. They seem eager to take the reins and lead the transformational reforms necessary to achieve inclusiveness, equal economic opportunity and social justice.

Gen C are ‘Eager to Take the Reins and Lead the Transformational Reforms’

Give Gen C The Platforms

Give Gen C a Seat at The Table

Give Gen C The Opportunity to Speak

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DO NOT UNDERESTIMATE GEN C

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LET GEN C SPEAK!

Generation Unlimited: Our Time. Our Turn. Our Future.

By 2030 there will be 2 billion young men & women seeking opportunities for a bright future throughout the world.

Young people is the calling of our time and everyone has a role to play.

A demographic boom is happening across much of the world, bringing the potential to transform social and economic outcomes and reduce inequality, but only if we create enough opportunity.

Social Impact

Supporting young people as change-makers and co-creators of solutions by what Marouane Says ‘We Need to Massively scaling-up proven youth engagement & volunteering initiatives globally.’

He Adds

‘We Need to Engage Youth with Relevant & Education Content Make Them Know Their Own Agency is Powerful Their Money is Going to The Driver..

In 20 years They Will Rule The World’

World Leaders

Time Is Up

The Creative Musical Youth

Are ‘Running Up That Hill’

&

Delivering Social Impact

They Are

GENERATION UNLIMITED

The 1.8 billion young people in the world today are a crucial resource for positive change towards a more equal and sustainable world. Throughout history, civically engaged young people have proven to be a powerful force for change. In recent years we have witnessed youth-led movements that have successfully gained international attention and challenged established practices within public, private, and not-for-profit organisations and institutions.

COMPANY NEED TO LEARN

TO ENGAGE WITH GEN C

THE CONNECTED GENERATION

This is the dawn of Generation C, where “C” represents a connected society based on interests and behaviour.

Not surprisingly, Gen C will own an abundance of devices including tablets, laptops, smartphones and smart TVs. It’s not just the fact that Gen C own these devices – they’ll quickly become bored of them too, with almost 80% admitting they’ll buy a new gadget even if there is nothing wrong with the old model. This desire to stay on top of the latest digital trends defines Generation C.

Generation C as Employees

Generation C is collaborative, community-orientated and appears to be good problem solvers. The respondents of the survey describe themselves as inventive, ‘continually coming up with new ideas and different ways of approaching problems’. Encouragingly for employers, the study also found a positive correlation between being a part of Generation C and being driven at work. Gen C appear to want to go the extra mile to help the organisation succeed.

Generation C as Consumers

frustrated-man

Generation C is a very strong driving force in the market. They are digital natives who are constantly communicating, computerised, community-orientated and always clicking. As the connected generation, it’s not surprising that Generation C spend much of their time online; they live in a digital world ignoring the traditional media like tv, radio, and print. Not only is Gen C carrying out all of these activities and more online, but they’re also using a multitude of devices. They want to access this online information whenever and wherever they want, whether that’s from a desk or anywhere out and about.

Generation C lives in a digital world and gives little to no attention to traditional media like tv, radio, and print

The internet is a completely immersive part of their lives. 86% of Generation C are using social media sites to interact with family and friends, and their immediate circle aren’t the only ones influencing their behaviour. Due to their desire to collaborate, Generation C is also the most likely consumers to reach out to their peers across the world through forums and social sites, where they can communicate with other Gen C’ers outside of their immediate circle.  Over 75% of Generation C survey respondents listed ‘being able to contact a company easily through different channels’ as important to them.

It’s obvious that Generation C values interactivity highly and appreciate a two-way dialogue with brands rather than being bombarded with sales messages.

Generating success with Gen C

Generation C is bigger than any other demographic and growing all the time. As a result, their importance cannot be underestimated.

GEN C ARE

THE HERD

MEET GENERATION UNLIMTED

LOVE IS LOVE

EQUALITY

LOVE WINS

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WORLD IS OPEN Mr Marouane Derfoufi TEAM GENERATION UNLIMTED

Generation Unlimited on a mission to skill and connect the World

MAROUANE'S RE_SET CREATIVE WORK 2004-2024 '20 YEARS!'

THE GREAT RESET 2024

The Great Reset is brought to you by

Mr Marouane Derfoufii

This was created through a unique collaborative process led by Mr Marouane Derfoufi. Through a series of virtual events, volunteers coming forward and agencies dedicating time and resource over Year 2024

WE THE PEOPLE

CAN BE THE CHANGE

The Great Reset has Come into Being!

THE GREAT RESET

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Mr Marouane Derfoufi Supports Women's Aid & Women Leaders

Marouane Says 'Women are The Hotel Managers'

'The Men are The Supervisors' 'The Kids Chip In'

'HOME IS WHERE THE HEART IS LOVE LONDON INVEST IN GREAT

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MAROUANE FITNESS TOOLBOX ON 'WORLD MENTAL HEALTH DAY'

How Are Your Team Mates Feeling?

The Pandemic & Lockdown Has Made Us All Really Think Matters

Its Not The Time for 'Passing Hellos & Goodbyes'

Its Time to TALK

England Squad on World Mental Health Day Team 'Food Talk' Matters

REAL FOOD FOR THOUGHT TALK

'Everyone' in London has been playing a part in shaping a fair and inclusive future for everyone who loves the game.

But don’t forget to recognize how far we’ve come. Let’s kick racism and discrimination out of thee GAME – together.

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BEING THERE BE THERE YOU WILL NEVER WALK ALONE

SHOW RACISM THE RED CARD 20 Years of Promoting Diversity

SEE YOU ALL IN QATAR 2022 DISCOVER AMAZING QATAR

ENGLAND ST GEORGE ROARS WE LOOK FORWARD TO THE

THE AMAZEMENT OF QATAR WORLD CUP 2022

'WE ARE BETTER TOGTHER'

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HELLO WEMBLEY & PEOPLE OF GREAT BRITAIN LEND ME TIME

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Created Original Culture Managed by

COOL BRITANNIA

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NOW A FUNDRAISER

HELP US HELP YOU

OPEN UK

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NOW A FUNDRAISER


HELP US HELP YOU


OPEN UK


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